Building Your Next Level Network

I always say this: Your diverse network is where you’ll find your next career opportunity.

As we start facing today’s “connection economy,” it’s important to not just focus on simply “doing your job well.” We must also be able to convey this to the right people.

A strategic network can be your most powerful asset in navigating

the complexities of today's dynamic work environment.

The Power of the Right Network

Navigating the connection economy involves expanding your contact list but more than that it’s about curating a network that aligns directly with your career aspirations.?

The differentiating factor between those who excel at their roles and those who are recognized for their excellence lies in two key abilities:

?? Communicating Effectively: Articulating your skills and accomplishments in a manner that resonates with your decision-makers.

?? Strategic Visibility: Ensuring that you are seen by the right people, at the right time, in the right way.

Harvey Coleman once pointed out that performance accounts for only 10% of your success, while a staggering 60% depends on exposure and visibility. We're not just talking about any exposure, but targeted visibility that connects you with influential decision-makers and opportunities.

Innovative Strategies for Gaining Visibility

As I look back and recall the many experts and aspiring leaders over the years, I can think of a few strategies that have effectively boosted their space in the connection economy.

Internal Workshops

One of our clients leveraged their expertise in AI to facilitate a workshop for senior stakeholders, not just within their? team but across his organization. This positioned them as a thought leader and showcased their leadership skills in action greatly enhancing their visibility and credibility.

Whitepaper Research

Another client tackled a niche topic relevant to government stakeholders by creating an original white paper. This not only gave her a legitimate reason to connect with top-tier professionals for their insights but also provided a platform to discuss solutions to their challenges. The completed whitepaper has since been used in keynotes and industry conferences, bolstering her reputation as a leading expert.

Exclusive Networking Events

Recognizing the limitations of traditional networking, another client, newly promoted to a partner, began organizing bespoke events tailored to her industry's unique needs. By controlling the guest list and the discussion topics, she ensured meaningful interactions that directly supported her business development goals.

Each of these strategies was not only effective at the moment but was repurposed into engaging content for LinkedIn, multiplying the impact and extending the reach of every initiative.

What's Next?

As we navigate our careers, remember, it's not just about hard work and talent. It's about making sure the right people know your worth.?

Do yourself a favor and take an audit of people and communities you hang out with and how much energy they give you OR drain you.?

Do they challenge you to be and do better or are they always judging you for wanting more, working on weekends on a side project or think you’re crazy getting up early to exercise?

I am looking forward to hearing your thoughts or experiences on how you’re making your mark through strategic networking.

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The above article is from?Episode 142 of the? Trusted Authority? - From Unknown To Known - The Podcast.?Each week, I share practical strategies, tactics, tools and tips to help you go from being the Technical Expert (and usually the best kept secret) to become the Go-To, the Trusted Authority in your field.?Listen in ?[and subscribe while you're there] now on your favourite podcast player.

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PS - Want to become the Trusted Authority in your field by building and monetising your expertise?

Here are a few ways you can get started with my resources:

1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority? ?

2.) Book your?complimentary 20min Strategy Session

3.) Connect with Petra Zink on LinkedIn

Check out all?show notes and further resources over at https://www.impaccct.com ?