Building your Minimum Viable Brand (MVB) with Kelli Corney
Meredith Farley
CEO @ Medbury | LinkedIn Strategy for Executives, Leadership Teams & Brands | Member @ Chief
The brand expert walks us through the 3 Ps of branding (Purpose, Position, and Personality) and explains why start-ups can and should make brand a priority.
On Saturday we shared a new Content People episode with Kelli Corney , a London-based CMO?and co-founder at Planet Positive Lab, a climate tech accelerator at the University of Oxford.
We chatted about the 3 Ps of branding (Purpose, Position, and Personality) and why Kelli thinks all founders should build a Minimum Viable Brand into their business plans.
Listen to the full Content People episode here, on Spotify, Apple, or wherever you get your podcasts.
PS. We've got another great episode on branding coming up soon with Maggie Sause , Head of Marketing at Red Antler. So stay tuned.
CFO & Strategic Advisor to Startups & Small Businesses | Cohost of "The Growth-Minded CFO Podcast", powered by Upflow | Author of "The Daily CFO" newsletter - subscribe below!??
10 个月I'm in love with this term: ?Minimum Viable Brand? Meredith Farley!
Brand & Communications Strategist | PR & Storytelling | Building something new | Co-Founder Stories Consulting
10 个月One of my favorite episodes to date! Such an insightful conversation, and these three P's are SO spot in.
Helping Home Remodelers Attract More Clients & Book More Projects | CEO @Zainfy | Generated $850K+ in Client Revenue
10 个月Meredith, it's so crucial for startups to get branding right, and I love how Kelli breaks down the 3 Ps. Purpose and personality really help connect with the audience, and finding that unique position sets a brand apart. Can't wait to check out this episode and the upcoming one with Maggie from Red Antler!
Community Manager | Award Winning-Social Impact Catalyst | Trauma-Informed Leader | I empower and improve company cultures by nurturing inclusive people-centered communities and driving social impact ??
10 个月Those are some powerful P’s right there. Adding Powerful to it Meredith??
Mission-led community builder | Community Manager @ Mobilise | ?? Generalist
10 个月It's going to be another good 'un!