Building Your Google Business Profile

When you need somewhere to eat, you tend to go to Google Maps or Google and type in restaurants, and restaurants near you will show up. You can then click through all of their Google profiles to see which ones sound good and get good reviews.?

We often think that these profiles can only be made for businesses with an actual location and tangible product, but nope! You can build a Google Business Profile for your services company and tech company.?

Why have a Google Business Profile??

Considering 93% of people use Google as their primary search engine when someone searches for you, they are most likely going to encounter your business profile on the right side of their screen. It will look something like this:?

Pros of having a Google profile:?

• You can increase your visibility by showing up for keywords that are related to your business?
• You’re providing an advantage to potential customers by giving them easy access to things like your website, phone number, location, and reviews
• You can show off your social proof with ratings and reviews that clients/customers can leave on your profile?
• You can measure your performance by looking at website views from your profile, calls, clicks, and more

Building your Google Business Profile?

Personalize your information with pictures, offers, reviews, and more. In addition, you can also get insights into how customers find your business and what keywords they use to search for you. You can claim your profile from Search and Maps or download the Google My Business app to create and manage one from scratch.

Optimizing your profile?

Optimizing your profile is important in supporting SEO efforts and making sure you are reaching the right audience and decision makers. By taking the small amount of time it takes to build and optimize your profile, you look more professional and immediately instill a sense of trust and credibility with your leads. Here are some steps you should take to optimize your profile:?

• Research your competitors and see how they’re building their profiles – look at their reviews, links, and photos?
• Segment your audience by industry, location, size, and any other necessary parameters to target ads and your profile to the right people
• Measure your performance using profile visits, calls, website visits, etc.

Requesting Google Reviews (collecting social proof!)

Google makes it super easy to request reviews. If you’re a manager on your Google profile, scroll down to your profile and click the “Get Reviews” button. The following pop-up will allow you to copy the link and send it off to people.?

It will look something like this when the person clicks on the link.

Email copy for requesting a Google review

This is the email copy we send to our clients after asking them (in person/Zoom) if they would be willing to give us a review:

Hi [reviewer name],?

Thank you so much for offering to give us a testimonial!?

Here is the link to leave us a Google Review. If there are any issues that arise, don’t hesitate to reach out!

In addition, we may use your testimonial/review on our website but feel free to let us know if you prefer for us to keep this off our site.

We’ve loved working with you and want to extend a big thank you in advance for taking the time to do this!!

Thank you,?

[CSM name]

Feel free to copy and paste to use for your own business!

Webinar Replay: The Power of Partner Marketing & Tactics for Channel Pipeline

While we are in economically challenging times that impacts each business in a variety of ways, it is time to turn to a marketing channel not used nearly as much as it should be: partner marketing. With the right partners, you can skyrocket your growth and bypass the slow sales stage you may be experiencing. Working with people who have an audience with parallel needs can prove to be beneficial for both parties.

In this webinar, you will learn the fundamentals of creating a successful B2B partner marketing program, including key considerations when selecting a partner, the importance of developing a comprehensive partner strategy, and best practices for measuring and optimizing partner performance.

Join Courtney Kehl, CEO & Founder of Expert Marketing Advisors, and their valued partner, Rajiv Parikh, CEO from Position 2, to understand partner marketing and how it is a valuable channel. They break down how to choose a partner and how to utilize each other so it is a win-win situation.

They share partnering tips including:

• The Partnership approach – strategy and implementation
• Differentiating between working “with” a partner vs. “through” a partner
• Announcing a new partner (launch calendar & more)
• Connecting partner marketing tactics to your pipeline

You can watch the webinar here.

Your fun facts for today!

Since it’s June 1st, here are some “Just for Fun” days in June:

June 1: Say Something Nice Day

June 2: National Donut Day

June 6: National Yo-Yo Day

June 8: Upsy Daisy Day

June 21: Go Skateboarding Day

June 30: Asteroid Day