Building your Fanocracy, leveraging customer voices, & firing yourself
Bill Gallagher
Scaling and growth expert, CEO, Serial Entrepreneur, Advisor, Keynote Speaker, Podcast Host, Strategic Planning, Business Coach
“When you are grateful, fear disappears and abundance appears.” - Anthony Robbins
"Make no little plans. They have no magic to stir men's blood and probably will not themselves be realized." - Daniel Burnham
Hi friends,?
In this newsletter, we’ve got info about four recent episodes of my “Scaling Up Business Podcast” that relate to differentiating yourself, leveraging the voices of your customers, and firing yourself. Yes, you read that last one right! If you want a more sustainable approach to success, you’ve got to fire yourself!?
Remember, growth from scaling doesn’t have to be so hard.??
— Bill
Jeff Russell is a best-selling author, renowned speaker, and accomplished entrepreneur. As the founder of many successful businesses and author of Fire Yourself First, Jeff is an expert in helping business owners break free from the daily grind.?
Get ready for an insightful conversation as we delve into his proven strategies for achieving business success and living a life well-balanced.
What is your guarantee?
?When you put your money where your mouth is, you lock in your brand promise. A guarantee can also serve as a catalytic mechanism that keeps your team focused on the right things and rewards the right behavior.
Whether it’s a money-back guarantee or rewards for improvement, your strong guarantee serves as a bounty for the promise you have made. Make it big and make it strong to make it effective.
Mark is the CEO & Founder at OTB Solutions, a Certified Scaling Up Coach, and a data-driven sales growth expert. Mark has nearly four decades of experience in helping CEOs and business leaders drive explosive growth in revenue, profits, and shareholder value.?
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What are your differentiating activities?
Differentiating activities are the operation-side things that you do differently than anyone else. They also help you achieve your brand promises. How are you able to deliver different results and, ultimately, a superior value to your customers?
Start by identifying your brand promises, then look at the unique ways that you are operating. What is unique about your products and services, your operations, your team, and about the way you execute your promises? Think across strategy, across marketing, and the economic engine of your business. What is different about you?
Wednesday January 31 David Meerman Scott spoke to us on transforming our approach to marketing and customer engagement. He taught us real-time strategies and how speed and agility, not just budget, can drive your business success.?
We dove into the world of "Fanocracy" and explored how to turn your customers into enthusiastic fans, fueling business growth. Human connection plays a vital role in our digital age .?
David Meerman Scott has written 11 books on marketing, including Fanacracy: Turning Fans into Customers and Customers into Fans. He’s also an international speaker and an advisor to companies like Hubspot.?
This program is a perfect fit for owners and CEOs who are:
Our program uses proven tools and methods from Scaling Up, Gallup, and others, backed by a track record with over 80,000 organizations.
Want To Be a Guest on the Scaling Up Business Podcast??
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