Building Your Client Relationship - Unlocking Client Loyalty

Thanks for reading SWITCHOn with adv. Itzik Amiel, a fortnightly newsletter where each issue we'll discover one fresh insight, idea, or strategy on building client relationships, business networking, and building an authentic personal brand to grow your practice.

Want to stay in the know?

Subscribe NOW to this series using the button above and let us know what you want to hear about in future editions using #SwitchOn in the comments below. Want our help in building your authority? Train your team on how to turn connections to clients. Work one-on-one with me to grow your practice and become a recognized expert.?Learn more here.

I am glad to see you here and thank you for your genuine attention and reading this edition. And for those of you who joined our community in the last month and subscribed to this newsletter - Welcome!

This is another special edition of my newsletter in which we deal with fundamental elements of every professional service firm for client retention - unlocking client loyalty.

This edition features advice on how to unlock clients’ loyalty and create an outstanding Client Experience (#cx) and accelerate the growth of your professional practice from a true expert on #cx - Nate Brown. Nate was one of my guests in an episode of SWITCH ON!, my weekly interview show with THE SWITCH (see here the link to this respective interview).

And if you’ve missed?them from more than two weeks ago, we always archive the shows to my?YouTube page. If you’d like to be notified when the newest episode is available, subscribe to my channel and you’ll receive a notification.

"89% of businesses are competing?primarily?on the basis of CX...up from only 36% in 2010."? ~ Forbes Magazine

Professional firms that wish to survive the new global economy?must not only practice Client Experience, but they must learn to do it exceptionally well.

There is no one right way to create clients’ loyalty, but there are many ways to use digital channels to improve CX.

Digital channels allow for building relationships with clients on a global scale rather than being limited to local interactions. They provide access for clients at any time and anywhere.

CX that feels personalized, intuitive, and delightful is what sets the greatest professional firms’ brands apart from the pack.

In fact, many professional firms I worked with and mentored that invested in such capabilities created compelling and relevant CX that converts clients and keeps them coming back.

Itzik Amiel and Nate Brown - How to Unlock Clients' Loyalty?

To understand more about how to unlock clients’ loyalty and create an outstanding Client Experience (#cx) and accelerate the growth of your professional practice, here is Nate’s advice:

“The client mentality changed in the past several years. If we wind back the clock, it used to be all about value, just that money, that monetary value. Is this worth it? Is this transaction worth it to me for me to invest my money? Well, now we shifted in the early 2000s to time. Is this company going to value my time? Are they going to help save me time? Do they make it easy for me to accomplish my objective towards my definition of success?”

“Well, now, I feel like the behavior mentality has shifted again to this third sphere that's even more loosy-goosy in a way. It's even more difficult really pin. It's this idea of mission-driven CX.”

“But yeah, money still matters, time still matters. But now we're assessing, does this company see the world the same way that I see the world? Their stated ideals, does it resonate with me Because if I'm going to invest my time and my money and my energy into this organization, I want to make sure that I'm investing into the type of change in the world that I want to see in my communities.”

“You can't be all things to all people.”

“You're trying to form a bold identity of who you are and how you're trying to serve your customers. And then through the authenticity of the delivery of that promise, you bring your customers to you that belong with you, that will be loyal to That's not going to be everybody, and it shouldn't be.”

“So it's not about the fear of hacking off a particular group of customers. It's more about knowing who you are, staying true to it, and then effectively attracting the customers that belong to you.”

“This is a very helpful resource for that question, Denise Lyon in her book ‘Fusion’, talking about how culture ultimately fuels the brand promise. And then through that, the customer experience delivery and the integration, the critical overlap between all three of those things.”

“But then the real starting line of CX work in my mind, It's voice of customer. We can't jump into the organization and start making changes to the experience until we know how that's going to impact the lives of our customers, really. Otherwise, we're going to be doing stuff that's irrelevant, doing stuff that might even do damage.”

“Real voice of customer is hard. It's messy, it's inconvenient. A lot of times it doesn't make sense. It doesn't align to the strategic priorities of the business. And in that friction, in that truth, wrestles the CX leader. And out of that comes a more relevant strategy for the business. Out of that comes the truth of your customer and how you can make your products and services more relevant than they've ever been.”

“It's somewhere probably between 75 and 90% failure rate in terms of CX initiatives, failing to make a meaningful difference inside the organization.”

“This is more a changing the way you think about your customers, and it's changing the way you do business. It's really changing your culture. We talk about a customer-centric culture all the time. You cannot do a CX program without a customer-centric transformation, which is very, very difficult to do… So what we need to do is go through a customer customer-centric transformation, which looks very different.”

“What we're trying to do is bring a change into the organization…the first step is to establish a sense of urgency. You got to wake people up. You got to make them want to change for some reason.”

How will you plan to unlock your client loyalty and your client experience?

Please share your comments and input with me, I read every comment personally.

Have you joined my new course on Networking with Results?

???I’ve spent the past 15 years helping professionals like you grow their practice and careers by cultivating the relationships that matter and stand out. I took everything I’ve learned and practiced and put it in a professionally produced online course. You can grab it for a special price right now. ? here and get access to the content, community, and coaching you need to grow your practice or

???schedule a strategy call here.

If you have any specific questions regarding building client relationships, please send us an e-mail and I will be happy to help.

Until the next edition…

SWITCH ON and keep them loyal!

Warmly,

??????????

Follow my work on?|?LinkedIn | Twitter

???Looking for more strategies to grow your practice? Join our global community of professionals THE SWITCH??here.

Itzik is considered the global leading authority on business development, business networking, client relationships, and personal branding. He is a highly sought-after international speaker, trainer, business mentor, & attorney-at-law. He is also the bestselling author of “The Attention Switch” & Founder of THE SWITCH?? , the leading online training, education and done-for-you platform for professionals globally. Itzik teaches, trains, and mentors lawyers, other professionals, and professional firms to attract and win their ideal clients by becoming seen as authorities in their field, creating and maintaining successful and strategic relationships, and learning to SWITCH their relationships to referrals+revenue+results.

See more information: itzikamiel.com | THE SWITCH???or connect with Itzik via: [email protected]

https://hub.theswit.ch/networking-with-results/#clientrelationship #law #legalissues #loyalty #cx #clientexperience