Marketing and platform-building can feel daunting, especially when you’re new to the writing world. The good news? You don’t have to be a tech wizard or a social media influencer to create a foundation for your author brand. Below are practical steps broken into bite-sized tips to help you get started.
1. Define Your Author Brand
Before diving into promotion, decide what you want to be known for.
- Pinpoint your niche: What type of stories do you write? Mystery? Sci-fi? Romance? Let this guide your tone and themes.
- Craft a tagline or mission: Summarize your writing style in a sentence. For example, “Gripping thrillers with a twist of psychological intrigue.”
- Identify your target audience: Picture your ideal reader. Where do they hang out online? What types of books or content do they enjoy?
2. Create a Strong Online Presence
Your online footprint is the backbone of your platform. Start small and grow gradually.
- Build a simple website: A clean, one-page site is all you need to begin. Include your bio, writing projects, and contact information. Use tools like Squarespace, Wix, or WordPress for easy setup.
- Set up professional social media accounts: Stick to platforms where your audience spends time. Instagram and Twitter are popular for authors, but Facebook and TikTok may also be worth exploring.
- Secure your domain name and handles: Aim for consistency. Use your name or pen name across your website and social media.
3. Engage on Social Media (Without Overwhelm)
You don’t need to be online 24/7 to grow an audience. Focus on quality over quantity.
- Post consistently: Start with 2–3 posts a week. Share updates, writing tips, or book recommendations.
- Connect, don’t broadcast: Reply to comments, join discussions, and interact with other writers and readers.
- Leverage hashtags: Use hashtags relevant to your genre, such as #AmWriting, #ThrillerBooks, or #Bookstagram.
- Show behind-the-scenes content: Readers love sneak peeks—photos of your writing space, storyboards, or drafts.
4. Build a Newsletter
Email newsletters are one of the most effective ways to connect with readers directly.
- Choose an easy-to-use platform: Tools like MailerLite or Substack are beginner-friendly.
- Offer a freebie to entice sign-ups: This could be a short story, a character profile, or even exclusive writing tips.
- Email monthly or bi-monthly: Share updates, personal stories, and progress on your writing. Keep it conversational and engaging.
5. Network with Other Writers and Readers
Connections can open doors to new opportunities.
- Join writing groups or forums: Look for local or online communities like critique groups or writing subreddits. (A note of caution: don’t overdo it here, and stick to rigid time-management parameters.)
- Participate in book events: Attend author signings, book festivals, or online webinars to meet like-minded individuals.
- Collaborate with other authors: Consider cross-promotions, guest blogging, or sharing each other’s work.
6. Share Your Expertise and Passion
Show readers why your voice matters.
- Start a blog or vlog: Focus on topics you’re passionate about, like writing craft, book reviews, or genre trends.
- Host Q&A sessions: Use Instagram Live, Twitter Spaces, or YouTube to answer questions about your writing process.
- Teach what you know: If you have niche expertise (e.g., research for historical fiction), share insights in posts or videos.
7. Stay Authentic and Patient
Marketing is a long game, but authenticity will set you apart.
- Be genuine: Share your journey—the ups, downs, and lessons learned. Readers value authenticity over polished perfection.
- Celebrate small wins: From finishing a draft to gaining your first follower, acknowledge progress.
- Pace yourself: Focus on one or two marketing strategies at a time to avoid burnout.
In Conclusion
Starting your marketing and platform-building journey doesn’t have to be overwhelming. By defining your brand, creating a simple online presence, and building meaningful connections, you’ll lay the groundwork for long-term success. Remember, the key is consistency and authenticity—every small step counts.
What are you waiting for? Start sharing your unique voice with the world today!
This article is AI-generated and edited by Terri Eevy.
From Tragedy to Forward Momentum | Booth MBA & Lawyer Helping Entrepreneurs Get Unstuck with Clear Steps & Accountability | Advisor & Speaker
2 个月Thanks for this guidance, Terri. I started writing after my husband died because I couldn't find books on grief that were encouraging and hopeful. My loss devastated me but it has also led to an awakening. Life is short and beautiful.
Author, Conductor, Leadership Consultant, and Speaker.
2 个月You are the real deal!!