Building world-class insights and analytics teams: Fresh Insights Friday
Kelvin Claveria
Demand Gen & Content Marketing @ Rival Technologies and Reach3 Insights | VP of Marketing @ Insights Career Network | Writer & Editor @ Fresh Insights Friday
?? Fresh Insights Friday features five fabulous finds in the world of insights and marketing. Articles, posts, events, memes, and other useful stuff.?
August 2, 2024
1?? Recommended Podcast:?
Jessica Lachs, VP of Analytics and Data Science at DoorDash, talks to Lenny Rachitsky about building a world-class data org. This takeaway from Lenny is really worth noting:
“Analytics is about driving business impact, not just providing a service to other functions when requested. Data teams should be involved in decision-making alongside engineering and product. They should not only surface insights about what is happening in the data but should have a point of view on what to do about it.”
2?? Recommended Podcast:?
Nick Graham, the SVP Global Head of Insights and Analytics at Mondelez International, chats with Karen Lynch on the Greenbook podcast. If you're wondering whether you should be a specialist or a generalist, this one's worth listening to!
3?? Recommended Read:
Marketing Week columnist Helen Edwards writes about the importance of exploring data you already have before commissioning new research.?
4??Recommended Post:?
Edward Zavertyaev asked insight pros to fix a chart—and they delivered.?
5?? Recommended Post Graph:
Does the job insights job market seem strange these days? Kevin Karty thinks it might be due to a “bifurcation in research studies” or the decline of mid-range projects.?
?? Fresh Insights Friday is a weekly newsletter features five fabulous finds in the world of insights and marketing. Articles, posts, events, memes, and other useful stuff.?
?? Subscribe to get free content every week.?
?? See content worth sharing in this newsletter? Please Tag me, Kelvin Claveria, for consideration.
Chief Analytics Officer at DoorDash, Advisor, & Investor
7 个月Thank you Kelvin Claveria for including my interview in your roundup! So glad you enjoyed it!
Thank you
Leading thought leadership and content vision, strategy, and production across Greenbook's industry-leading platforms / Host of The Greenbook Podcast / Co-host of The Exchange (Greenbook's weekly livestream)
7 个月Thanks Kelvin! I love your Friday content wrap ups and I'm excited you are tuning in to The Greenbook Podcast! ??