Building a Workplace Where Employees Want to Be, Not Have to Be

Building a Workplace Where Employees Want to Be, Not Have to Be

If you're a Chief Human Resources or Chief People Officer, then you can request to join a brand new community I put together called Future Of Work Leaders which focuses on the future of work and employee experience. Join leaders from Tractor Supply, Johnson & Johnson, Lego, Dow, Northrop Grumman and many others. We come together virtually each month and once a year in-person to tackle big themes that go beyond traditional HR.

Every successful organization has a Reason for Being.

This isn’t just a mission statement or words on a page, but the why behind the company does what it does. A Reason for Being can’t be achieved and isn’t tied to financial results, it’s the motivation that keeps the company and its employees moving forward.

A Reason for Being is crucial to employee experience and involves all three areas of the employee experience equation: culture, technology, and physical space.?

A strong Reason for Being is the foundation of an organization’s culture. Employees understand the company’s purpose and are excited to play a role. Everyone feels like a valued part of the team as the organization works toward its Reason for Being. In the case of Airbnb, which has the Reason for Being Belong Anywhere, employees feel that they belong and strive to create a world where their customers feel the same way.

Reason for Being also comes through in technology. Organizations use consumer-grade technology that is available to everyone. Employees leverage this technology to do their best work and contribute to the company’s Reason for Being. They aren’t slowed down by outdated systems, so they can play their unique role in moving the company forward.

Physical space is important to Reason for Being, even if employees work remotely. Employees have flexibility and options in how and where they work, which empowers them to do their best work. The Reason for Being guides their work decisions, not the need to sit at a desk for eight hours a day.

A Reason for Being sets the course for successful companies and guides their purpose and employee experience. It comes through in each of the three key areas and creates a place where employees want, not need, to come to work because they are part of something bigger than themselves.


Sally Coyle-Dorsey

Writer | Senior Technical Writer | Instructor | Continuous Improvement Lead | Process Improvement || Always finding win-win solutions

17 小时前

@Jacob Morgan, I have been very blessed to have great leaders in my life. Working for a paycheck would take the joy out of my existence. I suppose that is why I prefer to work in and with SMEs. You get to know the CEOs, see the vision, and participate in something magical!

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Lowela Romero

Strategic Client Relations Manager | Driving Workplace Transformation with CXAI - Unleashing Productivity and Engagement

18 小时前

Your insights on purpose-driven organizations resonate deeply with modern workplace dynamics. How might this 'Reason for Being' evolve as companies grow? It's fascinating to see how strong organizational purpose transforms routine tasks into meaningful contributions.

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Zan T.

Passionate Learning, Facilitator, Educator Content Creator

23 小时前

Whenever I see a post, I like to see how it resonates with me. A lot of people of African descent haven't been given a chance to appreciate the culture of organizations because employers are trapped in a vicious cycle of hiring the same type of faces. Advocate to change corporations in a way where the world is positively impacted. All of the topics that are addressed are irrelevant until we prioritize. First things first, talk about how companies aren't hiring fairly.

?OVI VáSQUEZ, Social Entrepreneur

Nat'l Keynote Speaker & Author. I believe in developing values-driven leaders & inspiring teams to peak performance. Guatemalan farmboy raised without electricity—college grad, worked for Apple, Tesla, Salesforce, & Uber

23 小时前

Jacob Morgan, a strong purpose ignites passion and commitment in teams. Let’s inspire that dedication. ?? #CompanyCulture

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Christina Jones

Co-Founder @StackFactor ?? Helping HR & Leaders build high-performing teams ?? | AI in L&D | Upskilling | EdTech I Talent Management I StackFactor.ai

1 天前

Jacob Morgan, such a timely and necessary reminder. Too often, we focus on perks and benefits as surface-level solutions, when the real driver of employee engagement is a culture where people feel respected, supported, and inspired. In my experience, when organizations invest in human-centered development — nurturing not just skills but also emotional intelligence, creativity, and adaptability — retention and performance naturally follow.

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