Building What Needs to Exist: The Art of Disruption Revealed

Invention is often viewed as building what the market wants; I sat down with TechSculptics where we revisited the reality behind disruption. The story of the first App Store reminds us: no one was asking for this, it was invented because it needed to exist.

Today's mantra, “build something people want,” is good advice for business models, but maybe not always for disruptive startups. Inspiring innovation, like inspiring artworks, comes from vision and craft that others don’t yet see. You won’t find what you seek to invest in early-stage disruption by fussing over spreadsheets.

The most impactful inventions aren’t about demand; they’re about creating the future. Passionate purpose comes first, profitability is what follows.

The App Store is Anti-Fraud Software

Napster shook the music industry by enabling piracy on a massive scale, forcing a shift toward protected digital assets.

The iTunes Music Store, a form of App Store — didn’t just sell songs, it made music piracy obsolete. It did this by verifying that the song data was legitimate, making it safer and more convenient than piracy, which often carried risks and wasted time. iTunes offered reliable, easy access to verified content you could trust, setting a new standard for digital ownership.

The lesson?

In the digital universe, Genuine things are always worth more than those of Unknown origin.

For those services who join the trusted circle of providers adopting TruAnon inherently safe digital identity are not just adopting tools to secure reputation, it ensures what’s owned and shared is real, trusted, and protected.

In the future world we hope to secure for our children and ourselves, ownership over privacy is central to human rights, online.

The digital universe is not the same as our physical world, and trust is the biggest casualty.

We need to trust that digital data is verified, that digital properties are genuine, and that legitimate people have power over the few fraudsters who create immense risk to our online future.

Join us as we work to make the world safer, offering protection that benefits everyone and let some of us take off and —Go Beyond.