Building Warriors

My name is Doron - and I build warriors.

Today, when people ask me, "What do you do?" This is my answer. It's taken just over 32 years of experience for me to string these two words together - but life's crazy obstacles, personal and professional crises, and even a global pandemic has only clarified my function.

Allow me to explain...

We are living in the most competitive and demanding times in history. Between our personal and professional ambitions, we unexpectedly lose our drive to fulfill our purpose.

So what do we do? We hide behind a professionally bombastic title which means little to most and whose core function is to comfort our ego - hoping that others will perceive us as important figures (trust me, I've been there). This only further supports the notion a dear mentor of mine shared with me:

The most important thing

is to feel important...

Because we all want to feel important - it's important.

But if there is one thing that my journey (thus far) has taught me, it's that genuine importance is not achieved or sustained via hollow titles. It's achieved via conquering battles. I'm referring to the moments:

• where we push ourselves past our personal demons to achieve new personal bests.
• we strive for perfection, knowing that we will not catch it, but in the process become excellent in our art (ref. Vince Lombardi).
• when we think we have nothing left in the tank, and somehow manage to dig deep finding our "secret stuff" to give just one more attempt.

This is why we built our company - Excellent.

Today we fulfill our purpose of building warriors through various activities spanning from:

1. Inspiring Israeli teens to become warriors via physical training methods used in the IDF.
2. Hands on seminars for universities, companies and entrepreneurs who want to inject the warrior spirit into their professional game.
3. Helping people discover their inner strength to face all of life's battles head on and confidently say... I got this.

If this last year and a half has taught us anything, I believe it's that all of us need to become warriors - personally and professionally. Characters of value who battle struggle with grit while continuing to move forward, because more challenges lay ahead... for all of us. Therefore, we simply have to become stronger.

As of late people have asked me to share some of our tools and philosophies that we use in our training methods to help inspire them to go to battle. In the coming weeks I will continue to write, sharing with you some of our methods to help you build your warrior spirit for all of your personal and professional battles.

My name is Doron - and I build warriors.