Building a Video #7 - Bacon Mask
In this week's #buildingavideo, I've decided to take a lighter approach, constructing media content by an article from Food & Wine. The article's topic sees food brand Hormel releasing a bacon-flavored facemask for superfans of the cooked meat. The mask's scent may also make wearing a face cover more bearable for people who are still not used to them.
My script introduces Hormel's new item, where one can find it, and a few other lighter notes from start to finish. Since the giveaway ended on October 28, I will make up a date in the video I construct. The article itself from Food and Wine first published on October 14, giving interested parties two full weeks a chance to win the masks in question. Sometimes, you may stumble upon a story such as this and not have enough time to make useful content before the contest ends.
However, should you find this media 14-7 days before the sweepstakes deadline, be sure to create content as soon as possible. That means you can maximize its traffic potential for at least a week. Below is a sample video I made on the fly along with a copy written script from the original article:
Title - Win a Bacon-Flavored Mask From Hormel
Line 1 - Bacon makes everything better, so why not face masks?
Line 2 - Food brand Hormel is holding a contest for the pork-scented item until November 28.
Line 3 - To win a Hormel Black Label Breathable Bacon mask, head over to BreathableBacon.com.
Line 4 - The two-ply multi-fiber cloth covering keeps the "smell of bacon wrapped around your mouth and nose."
Line 5 - For each entry in the contest, Feeding America will receive one meal donation from Hormel.
Line 6 - Food and Wine adds that the company will donate up to 10,000 meals.
Line 7 - Should you win a special bacon mask, be sure to share on social media with #BreathableBacon.
Keywords and tags based on competition and searches in the past 30 days: Bacon, Hormel, Food and Wine, Feeding America, face mask, pork, cooking bacon.
This video is more or less a "one and done" type of content, meaning it does not fit under the "evergreen" category, nor can you make a series out of it. However, if you modify your audience more a more food-based direction, a two-week ad on YouTube, Facebook or Google can produce decent viewing results.
There are also websites you can backlink this content besides Food and Wine. A few with decent bounce rates include foodnetwork.com, allrecipes.com, and delish.com. Make sure to email these websites with a link to your established blog, website, or channel along with your video. Explain your promotion plan and inquire about driving traffic from the video in question to their websites. In turn, offer them your clip for free to let them run on their site in exchange for driving traffic to you. Everybody wins, and there's no extra cost to you outside of how much you wish to spend on your ad.