Building a Unique Internal Brand to Ignite Corporate Culture and Amplify Employee Connection to a Company’s External Brand

Building a Unique Internal Brand to Ignite Corporate Culture and Amplify Employee Connection to a Company’s External Brand

Joey Johnsen Joey Johnsen

Joey Johnsen

发布日期: 2021年3月18日
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Employees are an organization's most trusted source of insight when it comes to promoting the brand to outsiders. A Gallup study showed that less than 30% of employees believe in the brand that employs them. This gap can harm a company's brand reach, diminish customer service or delivery, and affect productivity and employee morale.

Several of our clients faced the challenge of building a unique and compelling internal identity for their organizations that would effectively transform employees into willing brand advocates. Zeevo Group’s Creative Services team collaborated with management to utilize our visibility-building expertise to create a positive internal brand strategy along with visual assets that connected employees to clients’ external brands.

Read the client case study or download a PDF version

CHALLENGE

Several of our clients faced the challenge of building a unique and compelling internal identity for their organizations that would effectively transform employees into willing brand advocates.

Zeevo’s Creative Services team collaborated with management to leverage our visibility-building expertise to create a positive internal brand strategy along with visual assets that connected employees to clients’ external brands.

APPROACH

  • Developed a comprehensive brand strategy covering all aspects of internal communications, including departmental branding, project identity creation, employee engagement, on- and off-boarding experience, and company development communication
  • Surveyed leadership and employees and developed the preferred vehicles of communication to connect employees to the brand, keeping them informed and activated as brand champions
  • Reinforced the external brand in all visual assets

OUTCOME

Conceptualized and implemented a range of branded communication vehicles in collaboration with the communications and HR teams, including:

  • New hire onboarding materials and welcome kits
  • Email and on-screen announcements for inter-departmental communication, e.g., project milestones, promotions, birthdays, and anniversaries
  • Department identities, including branding for initiative and projects
  • PowerPoint templates for presentations and offsites
  • Standardized LinkedIn profiles for executives and teams
  • Branded SWAG, e.g., sportswear and artifacts for CSR and team-building activities
  • General departmental document branding, including white paper templates, memo templates, fax templates, among others
  • Employee newsletter design and content creation
  • Off-boarding materials

ZEEVO’S VALUE ADD

  • Zeevo professionals represent broad communications and marketing capabilities with extensive experience across key industries in designing, developing, and delivering creative content across all platforms
  • Deliver complementary business communications and creative services that are tailored and scaled to meet the organization’s specific needs
  • Expertise spans brand strategy & positioning, creative design & production, social media strategy & execution, website design, user experience, and online positioning & digital optimization

#employeeengagement #brandambassadors #brandstrategy #communications

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