Building a Unique Capabilities For Collaboration
Oladimeji Olutimehin
Co-founder EWB Nigeria, Startup Business model, innovation & culture consultant l. Value Giver Coach. Truly Human Consultant
“The only thing that can redeem humanity is cooperation.” Bertrand Russel
The workplace of the future will be a place where collaborative work takes place. It won’t be about competition but cooperation. The best of our humanity shines forth when we collaborate not when we compete. When we compete we may become inhuman.
Competition is a product of scarcity mentality. People see the market as finite and opportunities as scarce, so they will have to compete to get a share of the scarce resources. If they don’t compete, then they won’t have a share. To collaborate, you must have an abundance mindset.
Everything about a business is collaboration. You collaborate with your employees to create value. You collaborate with your customers to get money. You supply them what they don't have and they supply you what you don't have. Human progress is the result of collaboration that allows everyone to bring their unique capability and focus on what they love.
Collaboration brings out the best in humanity unlike competition. We are all here to create the greatest form of value that we can create but it has to be in collaboration or partnership with others not in competition. There is something you don’t have and can’t see that someone else have and can see. When you come together you create something bigger and better.
“Alone we can do so little; together we can do so much.” Helen Keller
Competition makes the future smaller while collaboration makes it bigger. When you have a cake, people who compete take a slice of it. However, those who are collaborating focus on creating a bigger and better cake.
Don’t Delegate, Collaborate
Delegation is not the same as partnership or collaboration. There Are cases where people delegate but still are competitive. If you want to transform your competitors into collaborators, you have to first institute a culture of collaboration within your business. If there is competition within your business, you will compete with everyone you see.
When you collaborate, you focus on what you can do best and leave what you don’t have strength in to another person. You don’t act like your strength is more important than the other person’s strength. You have to appreciate the strength of the other person.
Collaboration frees you to focus on the most important thing to do. You can delegate and still end up being entangled in things that you don’t really love. If you are a simplifier, you should find a multiplier. Always look for people who will join you to 100x your impact.
There is a multiplier effect when you collaborate with others. When you bring your 10x and the other bring their 10x, you end up with something far better and bigger that is 100x.
The way you interact with your competitors has to happen internally before it can happen externally. Create an environment where your people are free to collaborate, be part of value creation teams. Workplaces of the future will have value creation teams that work collaboratively to create game changing value.
That was what Steve Jobs installed into the mindset of Apple Inc. He ensured that Value creation activities were done in collaboration. Teams work on different part of the product while collaborating to create a great product. Dan Sullivan said, “If rugged individualism is your growth ceiling, teamwork is the hammer that will break it.” You need more of those hammers in your business and in our world to continually shatter the growth ceiling of our businesses and the world.
“Great things in business are never done by one person; they’re done by a team of people.” Steve Jobs
So the secret them to building a great business that serves its employees, customers, communities, competitors and industry is to simply create an environment of collaboration within the workplace. Make collaboration part of your promise of value to your employer. Make it part of your culture, the work environment and atmosphere you create.
It must start with you. You have to see them as collaborators not just employees. Humans can change the world and make it better when they work together as one.
Attracting The Right Collaborators
To collaborate, you need people with similar mindset as you but different and complementary capabilities.
1. Value Creation Mindset
When you have a competitive mindset, you are going to attract people of the same mindset as you: like mindset attract each other. With a competitive mindset, you will view anyone with a collaborative mindset as weak. If you have a collaborative mindset, you may see those with competitive mindset as mean and inhuman.
Whatever kind of mindset you want to entrenched in your business; you have to first develop it. You have to practice it everywhere you are. You have to practice it until it becomes a mindset. When it becomes a mindset, then it will support the habit of cooperation. That way you will always be attracting people with similar collaborative mindset as you.
Mindset is everything. It is the foundation of everything in business.
Here are four parts of the Value Creation Mindset
- You grow yourself so that the team can be challenged to expand their mindsets
- You know that freedom all come from creating value for your business and the marketplace
- You’re always observing, researching and empathizing with the market to understand trends and find how to make complex things simple
- You are always trying to create value that will make your competitors your partners and clients.
2. Future-Creating Capability
“None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful.” Mother Teresa
Every skill that is frees you to focus on what you love and are best at is a Future-Creating Capability. The goal of collaboration is to create a bigger and better culture. You need more of those capabilities in your workplace. It helps you focus on your unique capability. That way you build a unique capability collaboration within the workplace.
What does that mean to have a Unique Capability Collaborations? It means everyone who work with you bring their A capability to work. They bring in what they are good at and allow every other person to bring their A-Capability and the team work better. The weakness of one team member is covered up by the strength of the other.
Your competitors have certain capabilities that are unique to them, which you don’t possess. Similarly, you also have a capability they don’t have. You can work things out to collaborate with your unique capabilities. That way you make the future bigger for both of you and the industry rather than finding a way to cut each other’s throat.
Competition thinks of disruption while collaboration thinks of creating. Don’t disrupt the market, find a way to create great value that help everyone win. Companies like Kodak, Borders and more would not have filed for bankruptcy if they understand the secrets behind Unique Capability Collaborations. When you adopt the Truly Human Business Model and Truly Human Culture, you build capabilities you can trade with and partner.
Want to build your business into a monopoly using the Truly Human Business Model? Contact us at [email protected] or +2349071602727 (Whatsapp) to start a conversation.
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