Building trust through Blockchain

In a world where data integrity is increasingly coming under fire, Blockchain offers an answer for brands seeking to build trust. According to a recent IBM study, 69% of executives see this technology as a means to create a more transparent business culture. Global brands such as Walmart, Maersk, and IBM have launched their own Blockchain initiatives, with the market expected to reach $20.5 billion by 2025. It's in this landscape that innovation becomes paramount, as Jamie Johns, Google's Director of Data Science notes:

"Getting back trust isn't about promises, it's about proving through actions."

As such, there has never been a more significant time for marketing leaders to venture outside the box, and the MAD//Fest 'House of Innovation' is an ideal starting point. Culminating the cutting-edge of industry evolution, this is where pioneering meets the practical. And to give you a flavour of what's in store at the House of Innovation, here's a sneak peak at ten trailblazing Blockchain startups, revolutionising data-driven marketing in a quest to build trust.

Ag3ncy: Reimagining brands for the Web3 era

Out of the bustling tech hub of Manchester emerges Ag3ncy, a groundbreaking startup that's driving a paradigm shift in digital marketing for Web3 projects. Zoning in on the future interactions of the internet, Ag3ncy's multifaceted approach combines time-tested marketing strategies, authentic storytelling, and AI innovation to build Web3 native brands that genuinely resonate. With an insightful blend of human instinct and machine learning, they connect ideas to the key conversations and audiences that make a difference while forging potent partnerships to propel success. The result: a potent blend of community management and engagement that doesn't merely ride the Web3 wave but shapes its very culture. Charged with an ethos of continuous growth fuelled by their AI toolkit, Ag3ncy symbolises the future trajectory of brands in an increasingly decentralised world, the cornerstone of data integrity and transparency where trust comes from deeds, not words.

Promodex.io: Breaking the Boundaries of Conventional Campaigning

Promodex.io is challenging the norm, bringing a revolutionary perspective to data-driven marketing. Originating from the unassumingly tech-savvy streets of Istanbul, this startup offers a blockchain-based platform that's paving the way for a transparent process of collaboration between campaigners and promoters. Promodex.io is reinventing the wheel of campaign management, utilizing blockchain for streamlining everything from campaign creation to distribution of rewards. It's not just about running a prosperous promotional campaign – it's about nurturing trust in the business ecosystem through a fair, transparent, and automated operation. Promoters and campaigners find harmony on this programmatic promotion marketplace where, like gears in a well-oiled machine, they work together to achieve their individual goals. Amidst a backdrop of trust deficits, Promodex.io stands tall, transforming the digital landscape by being a catalyst of trust and change. And this is just the beginning.

Decentralising Referrals: Attrace Makes Its Mark

Operating from Amsterdam, Attrace is a trailblazer in the realm of trustless decentralised referral protocols. Guided by the objective to breathe life into the concept of word-of-mouth marketing in the web3 era, Attrace uses Oracles to meticulously trace and validate referrals across the vast blockchain universe.

Their initiative targets the heart of token and NFT projects, enabling them to incentivise referrals effectively and rack up their growth numbers. By incorporating blockchain transactions into the affiliate marketing process, Attrace significantly neutralises doubt, thus fostering trust and transparency. The startup's initiative to interlink communities belonging to different blockchains and platforms within a solitary ecosystem amplifies this effect.

Their peer-to-peer app allows users to become a part of this ecosystem and directly interact with the protocol. With plans to further cultivate an open-source environment for developing decentralised applications, Attrace is diluting boundaries, connecting players for more robust data-driven marketing and reinforcing trust within the ecosystem.

Alkimi Exchange: Rethinking Advertising in a Decentralised World

Shattering convention, Alkimi Exchange strides forward in the digital ad landscape, introducing a decentralised replacement for inefficient ad exchanges. Leveraging Blockchain technology, this London-based startup is not merely transforming advertising processes, but altering how we perceive the primary players - users, publishers, and advertisers. At the heart of Alkimi's revolution is a trustful mechanism: Generative Economics. By rewarding each participant in the ad ecosystem, a revitalised value exchange is established, eschewing the imbalance of power dictated by tech behemoths. A promise of fewer ads alongside an enhanced user experience signals increased user engagement. This inventive approach holds the power to restore the intended value exchange of the Open Web. It's not just about saying, it's about doing, and Alkimi Exchange hits the nail on the head, proving that trust isn't an abstract concept, but a concrete product of innovative solutions.

Fiducia DLT: Reinventing Digital Advertising Through Blockchain

Revolutionising the space of digital advertising, Fiducia DLT, a London-based trailblazer, is engendering waves of transformation, endorsing trust, and accountability through the use of a high-frequency Distributed Ledger Technology (DLT) platform. Collaboratively conceived with the Trustworthy Accountability Group (TAG), an industry-standard bearer in advertising accountability, Fiducia DLT developed the TAG TrustNet. By harmonising pertinent impression log-file data, this initiative delivers a 'Shared Truth'; an immutable, unassailable record of every ad impression across the digital advertising supply chain. This monumental stride towards transparency and efficiency is empowering programmatic marketplace participants to share, harmonise, and automate the reconciliation of valuable impression data. Having executed a successful pilot run with key industry players and ensuing industry consultation under the watchful eyes of major trade associations and industry experts, Fiducia DLT's unique approach to enhancing the reliability of digital advertising is undoubtedly setting a benchmark for the advertising blockchain sector.

Enter the AdWatch Era

Coming out of the fintech powerhouse that is London, AdWatch UK provides a revolutionary answer to ad fraud, one of the digital marketing industry's persistent bugbears. They employ a potent trifecta of transparency, security, and blockchain technology to bridge the gaps in ad data processing and integrity checks that conventional ad verification systems fail to cover. Unlike its predecessors, AdWatch doesn't just sniff out fraudulent activities but focuses on prevention, stanching the flow of ad spend into dubious channels. It underpins the utterance of Google's Director of Data Science, Jamie Johns, that trust is regained not through promises but demonstrable action. In AdWatch's case, their 'action' is manifest in the blockchain, cooking up an unassailable ledger where every ad campaign interaction is recorded in an immutable fashion, fostering a breed of transparent advertising unheard of until now.

Bridging Virtuality and Reality: MetaMooch

Emerging from the United Kingdom, MetaMooch is revolutionising how artists, creators, and brands navigate the intersection of our physical world with the burgeoning metaverse. Leveraging NFTs and blockchain technologies, this disruptive start-up offers more than just a bridge to the digital realm; it presents an unparalleled formula for brand resonance, elastic enough to span multi-dimensional marketing landscapes. Unlike the convoluted algorithms of traditional digital marketing, MetaMooch's approach is refreshingly clear: craft an indomitable presence that thrives in the minds of consumers wandering both in the real and virtual world. Their innovative strategies harness the untapped potency of NFTs and metaverse assets, offering not just practical solutions but a beacon guiding brands and creators alike towards a future where technology truly serves creativity. In MetaMooch's hands, the metaverse isn't just a new marketing frontier; it's a limitless canvas for brand storytelling, merging reality and virtuality into a captivating narrative.

Serving Simplification: The Emergence of 10point6?

London's 10point6 is making waves in the tech sea with its cutting-edge software platforms. As the complexity of data-driven marketing continues to escalate, 10point6 responds by turning complications into simplicity. Their innovative solutions aren't packaged with promises - they deliver with action. Adapting to the ever-changing landscape, this startup gracefully handles tough problems with elegant software platforms. One of their arresting feats is the ability to maintain user-friendliness, making their sophisticated solutions accessible and valuable to every stratum — from beginners to battle-hardened pros. Using technology to bridge the gap,10point6 curates trust in an industry striving for transparency, a refreshing model in the cut-throat world of digital marketing . Future-focused, it’s a specimen of excellence amongst blockchain startups, proving that sometimes, simplicity speaks volumes in the quest to build faith.

We hope this whets your appetite for the innovation you can expect to see within the House of Innovation at MAD//FEST. If there's a startup that you think is missing from this list then be sure to tag them and we'll see if they have what it takes to be part of the MAD//FEST House of Innovation.