Building Trust on LinkedIn

Almost 6,000 professionals have subscribed to this newsletter to upskill their knowledge about marketing. Get tactics and tips from a 3x Top Voice on LinkedIn ??

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Here is a few questions to ponder while you read this article:

• What do you stand for?
• What does your brand stand for?

If you are consistently living up to your brand’s values, stand up and give yourself a slow clap as you continue reading this article for your own amusement.

Everyone else: take a seat. This is not a drill.

We need to talk about your brand.

Branding is all about repetition and consistency.

If you aren’t consistently following your brand’s values, then your brand consistently sucks.

?? Trust works the same way.

Trust is a peace of mind. When we work with you that you know you will deliver. That you uphold your side of the deal. That's trust. A brand has a high trust factor inherent to it's DNA.

Imagine, rocking up to KFC and they serve vegan fried tofu? They definitely would lose a fanatic customer like me, I there to eat wicked wings, real chicken!

Don’t be one of those people.

Be a professional who stands out on social media as a trusted voice, and creates content that people want to listen to.

??Think for a moment: Who Is Listening to You?

I can relate - I struggled to be heard for years before I finally found my voice. Quitting my 9-5 job and investing 100% of my energy into what I really wanted to do - helping professionals build and scale their personal brands - was the best decision I've ever made.

?? 4 years of intense work and 8 million views later...

...I've developed The Trusted Voice, equipping entrepreneurs and professionals around the world with the tools they need to grow and scale their own personal brands. LinkedIn has recognised me as a Top Voice, 3 years in a row.

We plan to be the trusted guide to help you:

• develop brand clarity
• increase your brand reputation online
• upskill you to be an epic content creator (and do it authentically)
• streamline and monetise your expertise and knowledge
• leverage LinkedIn (to building relevant connections or finding relevant clients or leads).

?? But I'm not stopping there.

I’ve launched The Trusted Circle, a community-network of like-minded doers that support each other and succeed together. We're expert voices in our own fields, and we share a passion for working on our own terms - I call it the passion economy.

We all heard of the gig economy, but who wants to contribute to a zero-sum game?

??Real talk...

 ...If you are going to create and execute a winning strategy for your brand in 2020, you need a trusted guide and a winning playbook.

The most successful entrepreneurs collaborate with someone trustworthy who offers advice, brains without bullshit and motivation when it’s needed most.

That's where I come in. I will be the guide that helps you stay ahead of the game with winning strategies, and support you to do your best work.

When it comes to branding, content, tech (I like building systems using tools) and marketing - then I would love to be your guide!

There's a huge audience on LinkedIn waiting for your trusted advice.

They are ready to listen!

If not you, then who?

The one who stays on top of mind wins the game of attention.

Be on top of mind, stay relevant.

Create content in your authentic voice.

?? So, do they trust you?

It's time to add flavour to your brand and become a LinkedIn channel that people can trust.

To do that you need to raise your voice and start speaking.

And we're here ???? to help you get there ???? ????.

I'd love to invite you to be part of the First 100

So far, there are 50 members within The Trusted Circle. We are all growing our brand and it's we're growing it together. With 50 spots left, are you ready to accelerate and amplify your voice online?

By being part of The Trusted Circle, you will have access to:

• The playbook, gain winning strategies to help build your brand authentically and sustainably
• A private community-network, this is where we grow and support each other. Being a brand doesn't have to be a lonesome experience.
• Monthly group-mentoring sessions, whatever it be with me or a trusted coach or mentor, we got your back. There are experts to ask questions and go deeper on how to do tell better stories or market better.
• There's also a bonus - Gain access on how to grow on LinkedIn. I share my tips and tactics on what works on LinkedIn. Saving you heaps of time. Plus, I'm happy to give you feedback.

Join The Trusted Circle, If....

• You're ready to invest in yourself
• You have the headspace to be creative and push boundaries
• And most importantly, you're ready to walk in your own path of truth and integrity

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Amplify Our Stories - It's the journey of progress, not perfection

The Trusted Voice, we're pretty committed to grow and watch our volks succeed.

Which why we're planning to launch a podcast, subscribe to this newsletter and keep your eye open.

The goal is to highlight the stories and expertise of our members.

We want to highlight and amplify their journey on how they become a trusted voice in their industry. Our podcast creator and producer, Jay Hennenberg, is working hard to launch this in the coming weeks.