Building Trust With a Growing Audience

In our digital world, verifying that someone is who they say they are can be challenging.?Kaarel Kotkas, CEO and founder of?Veriff, noticed that even big brands with huge budgets struggle to verify customers’ identities—if it was that difficult for them to get it right, what hope did smaller organizations have?

This is the question that inspired Kaarel to start Veriff. Using AI technology, Veriff helps brands confirm the identity of customers online to avoid fraud and compliance violations.

Kaarel founded Veriff in his home country of Estonia. With a population of only 1.3 million, Veriff’s Estonian market was limited. The benefit, Kaarel points out, is that Estonia’s small population forced him and the team to think globally from day one. That mindset has paid off, as Veriff now has a presence in 190 countries.

As the brand expands, building trust is vital. Any organization must gain its customers’ trust, but when you’re in the business of online identity verification, you must win complete confidence from your audience.

To hear from Kaarel about how Veriff earns trust from a global audience, tune into his episode of the CEO Campfire Chat podcast.