Building A Trust Bond

A recent CBS News/New York Times poll asked, “What percent of people in general are trustworthy?” The answer was stunning, only 30%. That’s pretty dismal. When the same poll asked the question, but change the question to “How many people do you knoware trustworthy?” The answer changed dramatically to 70%. 

This shows me that when people get to know you and like you they then begin to trust you. Trust is a key word when selling anything and that trust takes you away from being just another ‘Sales Rep’ to being a trusted ‘Advisor’. 

In order to build trust, when you don’t have the solution for that client’s best interest, tell them, don’t sell them something that you know will not deliver the outcome that prospect/client wants. Always give the unvarnished truth and let the prospect/client choose. 

Never misrepresent the FAB (features/advantages/benefits) of your product or service. Don’t over promise and under deliver. This prospect/client can refer you to others and I always feel that getting a referral is far better than ‘Cold Calling’. 

You can keep that ‘Trust Bond’ going even when you are not face to face with that prospect/client by having a custom On-Hold message on your phone system that carries both your marketing message (what you do) and your branding message (who you are). 

Since 1987 HoldMasters has been creating custom messages for companies all across the nation that not only engages their caller’s, it also carries both their marketing and branding message forward enabling them to both up sell and cross sell their product or service. 

Let HoldMasters help you when your business is on the line.