Building Trust and Authority Online: A Deep Dive into E-A-T and SEO
In the modern business environment within?the realm of?digital landscapes, finding the right strategy to enhance your?business’s?online presence might be a challenge.?It’s?not all about only elevating online presence;?rather,?it encircles a larger area of building trust and authority.?SEO can be an ideal option for businesses to enhance their online presence?and?with?the E-A-T framework?businesses?also get an opportunity to build trust and authority through online presence. E-A-T stands for expertise, authority, and trustworthiness and is a crucial concept in SEO. From our experience as an SEO company in Kolkata, we will explore different aspects of SEO and E-A-T in this blog.
Understanding E-A-T
Expertise:?If your website has?great?functionality and features but no good content, people will ignore it.?Starting from?search engines to your targeted audience,?good?and informative content is preferred by all. Content should be relevant, insightful, valuable, and accurate to get the attention of search engines and a targeted audience. Websites with relevant and informative content?tend to?rank better in search engine result pages (SERPs). Moreover, it will also decrease your?website’s?bounce rate as users spend more time engaging with your?website’s?content.
Authoritativeness:?Creating great content can be a testament to your expertise, but being recognised as an authority is what builds credibility.?This?encircles your?website’s?backlinking strategy, which involves getting backlinks from reputable sites, cultivating positive reviews, and obtaining citations as a source from other players within your industry.
Trustworthiness:?The primary foundation upon which businesses stand is trust. If your customers do not trust you, they will not buy products from you. The same goes here: if you fail to provide accurate information to your users or security,?then?they will not visit your website. Websites with inaccurate or manipulative information or poor security are not considered SEO-friendly and rank lower in the SERPs.
Strategies to implement E-A-T in SEO
From our experience as an SEO company in Kolkata, we find these strategies?to be?most?useful?in implementing E-A-T in our SEO strategies.
Creating high-quality content
High-quality content is more like a first impression of your?business’s?online presence.?The content on your website should be well-written in a style that can be easily understood by users.?The content should be supported?with relevant images and videos for better experiences. It is the content through which people?will?perceive your business as a brand.
Highlightnbsp;writersnbsp;profile
While aiming for E-A-T, it is?important?to highlight the content?creator’s?profile on your website. It will increase the authenticity of your website as users will be able to view the creative minds behind the content, and they can also connect with the content creators. Thus, it?is recommended?to provide a bio with a brief background, relevant qualifications, and expertise to humanise your brand.
Acquire quality backlinks
Quality backlinks are the key to gaining more authority.?It is?important?to acquire?quality backlinks from respected sites in your niche because when your website?is mentioned?in a high-authority publication, it will boost your?brand’s?visibility and credibility.?Collaboration through various channels, such as guest posts, interviews, or webinars, alongside other authorities can be?useful.
Enhance security and the user experience
Security and user experience cannot be compromised within the realms of the E-A-T concept because these are integral?parts of?building trust. If your website does not offer robust security or a satisfying user experience,?then?users will not spend much time on it, and overall, it will increase the bounce rate. Due to this, users will lose trust in your brand.
Increase engagement
If you want to increase your?website’s?engagement, then you need to create content?in such a manner?that people will spend a lot of time going through it. For this reason, it is?important?to craft content?in a manner?that will appeal to your targeted audience, keeping in mind that they will find what they are looking for. It?is recommended?to do a little research on the needs and preferences of users and implement it appropriately on your website.
Esspesoft has been the best SEO company in Kolkata, providing quality and affordable SEO services to businesses for more than five years. We have a team of the best SEO experts and marketers who can help you turn your business into a brand with stunning SEO solutions. We provide SEO strategies?that are?customised to your unique business requirements, which means you will have the opportunity to market your brand in the way you want people to perceive it. With us, you can expect?full?transparency in communication, support, and guidance throughout and after the SEO campaign. Visit our website and contact us for more information.