Building a Sustainable Business Case with Pia Heidenmark Cook
Convincing senior leadership of the importance of sustainability can be challenging. However, it is possible to build a strong business case for its adoption.
In this episode, Lora Jakobsen , Chief Purpose Activist at ZeroNorth , sits down with Pia Heidenmark Cook , an ESG and sustainability leader with over 25 years of experience across various global industries, including professional services, healthcare, sports retail, sustainable materials, and hospitality. Pia is perhaps best known for her impactful tenure as Chief Sustainability Officer at 宜家 , where she led significant transformations in the company’s approach to environmental stewardship.
Lora and Pia discuss how she convinced IKEA’s senior leadership that sustainability had a strong business case, the profound impact of high-quality evidence and data, and how anyone, regardless of their sector or position, can make a difference.
Chief Sustainability Officer ZeroNorth | Climate tech driving the green transition of global trade l Executive Management I Podcast Host Navigating Zero
6 个月So grateful to Pia Heidenmark Cook for sharing her knowledge on how to drive innovative sustainability and a commitment towards green business practices.
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6 个月very insightful and helpful podcast , highly recommended