Building Stronger Communities: The Magic Of Connection ??

Welcome to Conscious Marketing Insights! Every other week, I share actionable conscious marketing insights to help you deliver digital experiences that matter. My goal is to inspire brands to adopt a more positive, sustainable, impactful, accessible, and inclusive approach to marketing.?

This week, I'm happy to introduce Lia Mladenova who is speaking at an upcoming event hosted by the Conscious Marketing Movement . She is such an inspiration and I’m so grateful for her participation.?

Event Details

Date: Thursday, 8 February 2024

Time: 6 PM CET?(find your timezone here )

Duration: 1 Hour

Why Attend?

Find out the secrets of building a great community and learn how to connect with your community in a thoughtful way.

What Will You Learn?

In this 1-hour session, you'll learn:

• Why it's essential to promote one-on-one connections within communities.
• Ways to create a safe space for members to connect.
• Useful tools for strengthening relationships.

There will be plenty of time for your questions!

Interested in Attending This Event? Here's How.

If you're part of the Conscious Marketing Movement , you can join this event for free. Go to the community to get the details. ??

If you're not a member, you're invited to contribute €25 EUR for your ticket to attend. And remember, we give back 1% of all sales, not profits, to 1% FOR THE PLANET. ?? Click here to register!

Interview with Lia

… And I had a chat with Lia Mladenova to give you a sneak peek into what you can expect:

What is the driving mission behind your business or work?

In my personal and professional journey I came across many challenges and obstacles. We are all humans and it happens to each one of us. But the one thing that has always truly helped me was connecting with others. Being seen, understood and accepted was something that led me more and more to the right direction.?

That’s why I aim to inspire individuals to create communities that prioritize people and social impact over purely focusing on financial gains or marketing success. These communities are built on principles of sustainability, spirituality, and mindfulness, aspiring to make the world a better place. They are centered on enriching lives, empowering individuals, and fostering positive change for both current and future generations.

Why is conscious community building important to you?

As already mentioned, I really believe in the power of community beyond financial gain. We are born and enter this world as social beings, and from dawn of time we thrive by connection, by belonging. In my opinion, coming together in a conscious and mindful way has a very huge and healing impact on the whole world. It’s not about shallowness or about being better than anyone else. It’s about seeing our wholeness together and understanding how easy it is to be kind, gentle and compassionate with others. And in this way feeling more free and more joyful in this world. This is for me conscious community building.?

Why should entrepreneurs and marketers care about creating communities?

Well, this is a long topic. But to keep it short - because people care about being taken care of. We are observing a huge shift in customers’ behavior. It’s not about making transactions and only buying a product or a service. It’s about feeling part of something bigger, something that changes the world. Take for example Patagonia Pro Community. People who are part of it trust the brand and the impact it's creating and want to become more engaged and involved. I feel that when companies refuse to understand how powerful communities nowadays are, they are cutting their own wings. It’s about growing together with your customers, and allowing them to feel appreciated and valued.?

Can you tell us about a special community experience you've had, either as someone who organised it or as a member?

When I was working in a startup in Vienna, I remember I was truly amazed by seeing how our brand ambassadors were cheering for one another and even co-creating. It was so powerful to witness how people from different parts of the world came together because of our efforts, and then created beautiful things together. This is the real influence that communities can have. The ripple effect goes beyond the efforts of the person or team building the community.?

What are some key metrics that businesses should use to measure the success of conscious community building? How do these metrics differ from traditional metrics?

To be honest, I can’t give one answer to these questions. Metrics in community building are a hugely discussed topic as the effect that communities create, can’t be always measured. They also depend strongly on the community purpose and business goals. However, some important metrics that I always recommend tracking are: Monthly Active Users (MAU); Net Promoter Score (NPS); Number of connections made in the community. The last one is not a traditional metric and it’s hard to measure. But it’s super significant as it shows how impactful the community is beyond events, content, etc.?

If someone is just getting started with conscious community building, what resource(s) would you recommend? For starters, you can check out my free booklet which will give you an overview of the first steps you need to take in order to build your brand community.?

Besides that, last year I read the book “Awakening Together” by Larry Yang and it strengthened my intuition so much that we need more conscious communities. It shares about the importance of inclusive Sangha (community in Sanskrit) in Buddhism and many of the things shared there can be transferred to communities in the tech industry, educational industry, etc. And I’d also recommend checking the work of Lana Jelenjev, she is an amazing creator and thought leader in the community space.?

Interested in Attending This Event? Here's How.

If you're part of the Conscious Marketing Movement, you can join this event for free. Go to the community to get the details. ??

If you're not a member, you're invited to contribute €25 EUR for your ticket to attend. And remember, we give back 1% of all sales, not profits, to 1% FOR THE PLANET. ?? Click here to register!

Become a part of the Conscious Marketing Movement

The Conscious Marketing Movement is a global online community shaping the future of marketing for a better tomorrow. We bring purpose-driven entrepreneurs and conscious marketers together to learn, connect, and grow so that we can create social impact and profits.? ??Learn more here

That's all for today!

If you would like to show some love for this newsletter, you can consider buying me a cappuccino with oat milk right here ?. I'll happily sip while writing the next edition, in my favourite local café here in Dresden, Germany.?

See you soon ??