??"Building a Strong Team Culture: Exploring the Impact of Values in the Workplace ????"
Francilene Bezerra Gon?alves
People & Culture | Management 3.0 Facilitator | Mentorando e Desenvolvendo Talentos | Entusiasta da lideran?a que inspira as pessoas a agirem.
???Introduction to Values and Their Importance
Values are guiding principles that shape behaviors and attitudes, reflecting a group's or organizational culture's character. Inspired by companies like Zappos and Netflix, which maintain and annually update their culture books, we understand that adhering to and promoting these values is crucial for creating an authentic work environment. Leadership must live and communicate these values, ensuring they are integrated creatively and effectively through tools like the Management 3.0 Big Values List.
???Creative Promotion of Values Using the Big Values List Tool
Our interactive storytelling workshops encourage each team member to share personal stories that reflect organizational values such as commitment and Excellence. These accounts make the values tangible and inspiring, strengthening the connection between personal practices and organizational goals.
??"Rather than seeing organizational processes as a means of extracting more economic value, great companies create structures that use social and human values as criteria for decision-making." - Moss Kanter
??"You can only generate new value when you protect what is already valuable." - Jurgen Appelo
???Detailed Process for Building Values
Individual Values Selection:?Each team member is empowered to explore and select 10 to 15 significant personal values from the Big Values List, which are then discussed in a group for a deeper understanding.?This process ensures that each team member's voice is heard and valued in shaping our team's values.
Identification of Common Values and Creation of Narratives:?This is not just a process of selecting values but a process of collective reflection and discussion. Members select five common values in trios and create collective stories that represent them. This process is not just about identifying the most common values but also about understanding why these values are important to us and how they are reflected in our daily work. This process culminates in presenting these stories to colleagues, providing a foundation for the next step.
Consolidation of Team Values and Creation of Symbolic Phrases:?We arrive at a representation of 5 team values. These values are not just words on a page, but they are highlighted and transformed into everyday stories. These stories, in turn, highlight day-to-day behaviors and attitudes, making our values a living, breathing part of our work life. With this, we create our Team Manifesto, in symbolic phrases that guide our daily lives. ??
?? ???Creation of the Values Guide
I am particularly fond of the quote by Susan David, author of the book "Emotional Agility," which says:?
"Values are like facets of a diamond??... when you turn one toward yourself, another will have to move — but it is still present, part of the whole, and visible through the prism."
When you turn one towards you, another will have to move—but it is still present, part of the whole, and visible through the prism." Values are present in our lives and accompany us throughout the journey. Being aware and aligned with each of them makes all the difference in making us happier, more productive, and prosperous. To achieve this, we need the courage to live with them daily.
We developed our first Values Guide, a dynamic document that includes inspiring stories and drawings that exemplify how we live our values. This guide is not just a document but a tool that we use to reinforce our values and their importance in our daily work. It serves both as a constant reminder of our value commitments and for onboarding new members. Each contributed story reflects a real experience, increasing the authenticity and relevance of the guide. We are committed to reviewing and updating it every six months, adding or removing stories that matter to foster the culture of the organization and our values.
Our main values in the People Management area are joy, responsibility, trust, loyalty, and gratitude.
???Value Stories and Concrete Examples within our work team
Joy:?While implementing a new HR system, our team promoted morning meetings to share inspiring stories, keeping the spirit high and emphasizing joy as a catalyst for resilience.
Responsibility:?The team's unity in meeting essential deadlines demonstrates our commitment to Excellence.
Trust:?In a digitization project, the openness to dialogue and mutual support during implementation reinforced internal trust.
Loyalty and Gratitude:?We celebrate life stages within the team, creating moments for recognition with thank you cards, reinforcing mutual loyalty and recognition.
Excellence:?We continue to optimize work processes and improve the environment, always aiming to enhance collaborators' experience.
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?????Metrics of Engagement and Communication
We measure engagement and connection with values through regular surveys with the team and performance feedback based on values. These practices have shown significant improvements in communication, alignment with the business, and people's decision-making.
Furthermore, the organization reinforces its values at the start-of-the-year kickoff event, emphasizing its values, mission, and vision. This year, one of the values we aim to foster more intensively in daily work life is Excellence; that is, all our actions should communicate this value.
In People Management, we promote four leadership and management workshops focused on OKRs (Objectives and Key Results) that align critical result deliveries to the organization's values. All our leaders participated in the workshop and shared their learnings and how this value generates continuous improvements in all areas of our hospital. Initiatives like these strengthen our institutional values, which is incredible because it helps our team deeply connect with this value, reinforcing a high performance culture and continuous commitment to improvement.
???Alignment Between Organizational and Team Values
The promotion of values by our organization is not just a top-down process but is also reflected in the daily practices of our team. Our team's values are not just personal ideals but are also lived and breathed in every project and interaction within the team. This alignment between our team's values and the organization's values is not a coincidence but a result of our continuous efforts to communicate and live our values. This alignment strengthens our culture and allows us to work as a cohesive unit focused on common goals.
???Autonomy in Decision-Making
Clear and shared values enable the team to make autonomous decisions, aligned with organizational principles.
??Continuous Communication and Demonstration of Values
Leadership exemplifies the values daily, ensuring that decisions and behaviors align with these principles. This reinforces a culture of integrity and commitment throughout the organization.
??Continuous Improvement in Facilitating Values
As a facilitator of the Big Values List tool, I recognize the importance of establishing and continuously reviewing and improving our values practices. It is vital to introduce periodic reflection sessions where the team can openly discuss the impact of values on their daily work. Additionally, I suggest incorporating interactive technologies to make these values even more tangible and integrated into our daily lives, such as continuous feedback apps that reinforce values through visible and regular acknowledgments.
Disseminating the Big Values List tool in other sectors?so that more people can align their personal values with the organization. This clarity of values and which behaviors demonstrate that we live each one of them helps to strengthen the organizational culture.
Conclusion and Next Steps
By closely aligning the team's values with those of the organization and seeking ways to enhance how these values are experienced and promoted, we establish a solid foundation for a strong and resilient corporate culture. We will continue exploring new tools and practices to enrich our approach, ensuring that each team member feels valued and engaged.
??Testimonial from an employee:
"Learning and applying the Big Values List was an important and valuable experience for me. First, because I used to confuse my values with my qualities or what people thought I was and always affirmed, such as being joyful or creative. But after this learning day, I could understand and have a new perspective that it is more than that. It is what I could never negotiate in any way, becoming an unalterable part of myself... having an insight into my true values!" - Monica Contes, HR????
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