Building Smarter Systems: How Brecon Foods is Using AI to Enhance Operational Efficiency in Quality Assurance
Brecon Foods
Global merchants specializing in all major frozen food segments. Industry leader in food safety & quality assurance. Here to keep the food supply moving, and the positivity flowing.
A Monthly Tech Series
Using Automation to Streamline Quality Assurance Operations?
In an industry where safety, efficiency, and reliability are paramount, Brecon Foods has turned to artificial intelligence (AI) and automation to streamline their processes in quality assurance.
Brecon’s Food Safety and Quality Assurance team, led by Divya Srinivasan, has harnessed tools like Microsoft Dynamics 365, SharePoint, and Power Automate to build a robust, centralized system for managing and verifying supplier compliance.?
Prior to integrating AI, managing supplier documents involved manual sorting, naming, and verifying against customer-specific requirements . Today, AI flags inconsistencies, missing documents, or non-compliance in real time, allowing their team to resolve issues proactively.
Enhancing Sales Efficiency with Centralized Data Tools
Brecon’s AI-powered system is also equipping its sales team with the tools they need to close deals more effectively. By integrating quality and compliance data into the CRM, their sales team gains real-time visibility into supplier approvals, contract statuses, and regulatory compliance documentation.
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Rachel Morgan, Brecon’s President, describes the transformation as a leap toward collaboration and efficiency: “The dream scenario is closing a deal where all FSQA requirements and compliance checks are already complete. This reduces bottlenecks and accelerates our ability to move from contract to shipment.”
Prioritizing Due Diligence and Trust
A cornerstone of Brecon’s strategy is a system with multiple layers of due diligence embedded into its AI-driven workflows. Notifications alert team members if critical documentation or approvals are missing, ensuring that no contract proceeds without the necessary checks and balances.
As Rachel Morgan points out, “We’ve taken lessons from past challenges and built a system that doesn’t just meet regulatory requirements but anticipates potential pitfalls based on historical data. ”
The Road Ahead
With the first phase of its technological transformation complete, Brecon is already looking toward future advancements. Phase two will expand AI integration to supply chain and accounting processes, promising even greater efficiencies.
For frozen food suppliers and customers alike, Brecon’s journey demonstrates how AI can positively transform industry operations in a sector which relies on the mitigation of human error.