Building on this series: a live online class

I started writing this short series as an experiment with the LinkedIn 'series' feature. It was well received, but it came to an end because, well, I became really busy with client work and launched a consultancy to grow that side of my activities.

But I will be building on the content of this series in a new online class, which takes place live on March 26th.

Build a Better Proposition for your Startup is packed with practical, actionable advice. During this 60-minute class, you'll learn:

• How to engage people with what you do using short, snappy language. It’s not always easy, but successfully doing so will help people buy into your vision more quickly. What’s more it will help focus the mind of your team on what’s important about what you do, and why you do it.
• Creating effective website copy. When you’re putting together your website, it’s easy to say too much, too little, or just focus on the wrong things. Learn lessons from some of the best tech company websites out there about what to include, and what to leave out.
• Consistent communications. Why meaning your messaging can be so powerful.
• Telling your story through content marketing and PR. What kinds of stories to focus on, and when. And who to aim them at.

There will also be time for Q&A.

Take part live at 3pm GMT / 4pm CET / 11am EDT / 8am PDT on Tuesday March 26th.

Find out more and book now.