Building & scaling products from 0 to 1 Million downloads
5 techniques that I’ve always considered during a product scale, From 0 to 1M Downloads:
- Qualitative analysis for designing wireframes & user experience.
- Ad-hoc growth strategies like WhatsApp groups reach, google search, SMS broadcasts & Push notifications.
- Correlation analysis for user feedback gathered from Playstore or any other mediums.
- Mapping each feature with respective KPIs & Success metrics and then iterative analysis over the results.
- Referral engine & rewards at the MVP level only.
Few successful products that I've managed and developed in previous years —
1. Fintech product for NBFC company -- 1M+ Downloads -- B2C domain
2. Agritech product for Farmers outreach -- 1M+ Downloads -- B2C domain
3. Fintech product for p2p payments for Oman region -- 10K+ Downloads -- B2C domain
4. Fintech product for p2p payments, Online recharges for Singapore region -- 10K+ Downloads -- B2C domain
6. Whitegoods & Paytm cash gratification through QR Codes -- 10K+ Downloads -- B2C domain
5. Instant cash gratification through QR Codes -- ~1K Downloads -- B2B domain
7. CRM & KYC users management -- ~1K Downloads -- B2B domain
Note: Above products were developed/ managed for the clients/ customers that I've worked with previously. I've led the product development lifecycle for the above products leading a team of 10 - 15 members.