Building Sangha Healing: A Founder’s Journey Creating a Startup with a Customer and Purpose-Driven Brand

Background:

Sangha Healing is a connection hub for people seeking healing, Professional Healing Practitioners, and a global community shining the spotlight on the comprehensive range of holistic health services. Kathy Karneth, MBA , had a unique vision and set out to create a trusted community focused on empowering individuals to take charge of their health journey, highlighting the value of holistic practitioners, welcoming underserved communities, and sharing healing possibilities for all.

Challenges:

Kathy Karneth was ready to launch a startup and recognized early on that the journey to launch her business was complex. She faced the dual challenge of needing clarity on her business offering to balance the needs of her two key audiences: holistic practitioners and people seeking healing. She also launched a startup in the rapidly evolving complementary and alternative medicine industry. With an array of ideas, Kathy needed a clear roadmap to validate her ideas, define her brand, and ultimately build a service that would resonate with practitioners and clients.

Solutions:

Kathy turned to?Inspired Outcomes Now (ION), a collective of branding and marketing strategy experts. Through a structured and collaborative approach, ION guided Kathy with the following significant contributions:

• Lean Business Canvas Development: Kim Marie McKernan and Cassie Conroy helped Kathy develop this one-page business plan, which defined her business model, stated her assumptions, and determined whether her idea was viable. We also prioritized essential elements, giving her a cohesive framework for shaping her business.
• Voice of Customer Research:? Kathy and Kim conducted 40 in-depth Voice of Customer interviews with prospective clients and practitioners, providing invaluable insights that validated Kathy’s assumptions and revealed new perspectives.
• Brand Strategy, Name, and Tagline Development:?The ION team worked with Kathy to create a memorable brand identity for Sangha Healing, with the compelling tagline?“Find Your Holistic Journey.”
• Creative Direction and Visual Branding: Victor Hugo Orozco , ION’s creative director, designed Sangha Healing’s logo and visual brand guidelines, establishing a distinctive and trustworthy aesthetic.
• Technology and Strategy Consultation:?Cassie Conroy advised on technology options to support Sangha Healing's future growth.

This comprehensive support allowed Kathy to engage her advisors effectively and incorporate their expertise, ensuring Sangha Healing's foundation was as authentic and community-focused as her vision.

Results.

Through the guidance of ION, Kathy gained a clear vision and a solid foundation for Sangha Healing. The Lean Business Canvas gave her a logical path to shape and position her business, enabling her to move forward with clarity. Market insights from the Voice of Customer research validated her assumptions and highlighted the needs of her target audiences, allowing her to develop a relevant and differentiated service offering. The branding process equipped Kathy with a cohesive and professional identity, positioning Sangha Healing to stand out in holistic health.

Kathy left the experience feeling empowered, supported, and ready to bring Sangha Healing to life with a strong brand and a deep understanding of her audience’s needs. With a clear brand strategy, visual identity, and validated business model, she is well-positioned to engage specialists and develop her prototype online platform to test in the marketplace.

Testimonial:

"Working with Kim Marie McKernan and the Inspired Outcomes Now Collective was a game-changing experience for my startup. From the beginning, they took the time to deeply understand my vision and goals, guiding me through a structured process to validate my ideas and build a strong brand foundation. The market research interviews were invaluable - they helped me gain critical insights into the needs of my target customers and practitioners, validating my assumptions and uncovering surprising perspectives I hadn't considered. I'm incredibly grateful for the ION team's support in getting my business off the ground. Their strategic thinking, creative talents, and client-focused mindset made all the difference. "

Kathy Karneth, Founder, Sangha Healing, www.SanghaHealing.com

Through strategic support, creative direction, and market insights, Kathy Karneth launched Sangha Healing with clarity, purpose, and a strong brand identity. She is now poised to make a lasting impact on holistic health.