BUILDING AND SAFEGUARDING YOUR CORPORATE REPUTATION

BUILDING AND SAFEGUARDING YOUR CORPORATE REPUTATION

In today's digital age, where connectivity reigns supreme and perceptions are formed in an instant, the role of reputation management has evolved drastically. As a seasoned professional in Public Relations, Marketing & Communications, I have witnessed firsthand the transformative power of strategic reputation enhancement. In this article, will share how we implement reputational management principles at Botswana Fibre Networks (BoFiNet). BoFiNet stands as the cornerstone of Botswana's telecommunications infrastructure, symbolising innovation, reliability, and progress. In an era where brands are scrutinised under the lens of social media, BoFiNet's reputation is more crucial than ever before. As a skilled Public Relations, Marketing and Communications Manager (A), I have led efforts to strengthen BoFiNet’s reputation, emphasising authenticity, transparency, and responsiveness as the pillars of our reputation management guidelines.

Read more: https://www.bofinet.co.bw/downloads/newsletter

Very informative and really helpful thanks for sharing

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