Building a SaaS Today: From Working With Software Houses to Building a Cultural Diverse Team
Building a SaaS Business Today

Building a SaaS Today: From Working With Software Houses to Building a Cultural Diverse Team

There are two critical challenges that often arise when building a saas and a high-performing team. You’ll have to navigate the issues of equity, partnerships, and cultural diversity. Today, we'll take a look at how to navigate equity sharing with software houses, and how to actually hire well and build a culturally diverse high-performing team.

Building a great SaaS team isn't just about hiring smart people – it's about making smart decisions about partnerships and who you bring on board.

The Allure (and Danger) of Equity Partnerships with Software Houses

Startups often consider offering equity to software houses to conserve cash, incentivize quality work, or secure development resources. It may sound like a good idea at the beginning right – why not give away equity to someone who has an actual impact on my product? Why not get that extra runway?

However, this can quickly backfire if not structured carefully.

Risk 1: Misaligned Investor Expectations

Most software houses aren’t professional investors. Unlike VCs or angel investors, they Lack experience with startup failure rates (8–9 out of 10 early-stage ventures fail) and might expect quicker returns (e.g., within 6–12 months), leading to frustration if milestones aren’t met.

Also, software houses are not in the investing game, they are likely to struggle to understand the long-term nature of startup investments and lack a diversified portfolio. They simply can’t afford 20–40 deals to offset losses.

This misalignment can lead to friction when certain milestones are not met, potentially straining the partnership at the curial development stages.

Risk 2: Structural Cash Flow Challenges

Software houses operate on very tight margins, with a business model that typically includes 70-80% of their revenue allocated to developer?salaries?and?a heavy dependency on billable hours. This means that they have minimal room for any unexpected emergencies since they have minimal cash buffers.

So if a software house faces liquidity issues (e.g., a client defaults), your project could suffer, say for example they can start to offer substituted developers (lower quality), and delayed timelines (resources shifted to paying clients), leading to strained relationships.

This is not to say that software houses are evil, absolutely not. But once you understand their structure and how they work, you’ll be in a much better place to decide whether or not to give away equity.

How to Structure Equity Deals with Software Houses Safely

  1. Avoid 100% Equity Compensation Offer partial cash payments (e.g., 50% cash + 50% equity) to reduce the software house’s risk exposure. For example: A $100,000 project becomes $50k cash and $50k equity.
  2. Tie Equity to Performance MilestonesVest shares incrementally based on deliverables (e.g., 25% equity upon MVP completion, 25% post-beta launch) and include clauses to reclaim equity if quality or timelines slip.
  3. Retain Control Over Team CompositionFinally, specify developer seniority, availability, and escalation paths in contracts. This will ensure that you always have the best minds working on your development.? Ensure that there needs to be?approval for team changes to prevent “bait-and-switch” scenarios.

Cultural Diversity in Remote Teams: How to Take Advantage

Remote work has allowed companies to reap the benefits of a global talent pull, and even round-the-clock productivity where you see companies with teams in the US and Australia allowing for round-the-clock support and productivity.

We got asked a question by a US-based client about adding another team member in Latin America, they already have a team in Pakistan, and they wanted to know whether or not they should add another team member in Latin America and take advantage of cultural diversity.

This is a great idea, there are numerous advantages to adding people or having a team made up of people from diverse backgrounds. However, it’s important to remember that cultural diversity only works if you’re prepared to manage it.

So How Can You Avoid the Common Pitfalls?

Avoid situations where the majority of the team is in-house and then you add a bomber remotely. In-office teams will often dominate discussions, sidelining remote members and the remote participant struggles to contribute. So if you are going to have remote employees, pair them up with other remote members. So either go all in on remote or have everyone in office.

Finally, I like to always advise people who are working with remote teams to get the book ‘The Culture Map’ by Erin Meyers. It’s excellent at breaking down how different cultures adapt, work, and respond in the workplace, giving you a solid understanding of your multicultural team.

Erin Meyer's LinkedIn post
Erin Meyer's LinkedIn Post

Build trust through Facetime – so this goes beyond Zoom calls. Try and have a team retreat at least once a year. Plan for an agenda beforehand so that you can all meet and tackle this together. You will reap huge benefits from this.

Are you planning on your next hire? Maybe you've already built an in-house team and you are struggling to manage them day to day.

Get in touch with us today! We'll not only help you with headhunting the best talent, but we'll also help coach in and embed the right processes to ensure that your product team is working to its potential!

Learn more about how we work today!

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