Building and Retaining Awesome Client Relationships

Building and maintaining fantastic client relationships is critical for long-term business success. And while it’s customary for business owners to concentrate their efforts on attracting new clients, wouldn’t it be nice to not have to rely on new clients for income? By creating and maintaining fantastic relationships with your current clients, you can keep your pipeline full. This may result in both new businesses and repeat business as a result of client referrals.

Once a client has been added to your CRM, it is simpler for businesses to re-engage them. By re-engaging, you can build a strong relationship with your current clientele while saving time and money. Clients will be more willing to work with you on future endeavors and give you referrals if you are constantly working on your database.?

Consider these statistics from?a recent NAR report:?

• Buyers who would use their agent again or recommend their agent to others: 75%
• 68% of sellers who used a real estate agent found their agents through a referral by friends or family, and 53% used the agent they previously worked with to buy or sell a home.
• Sellers who will definitely use the same agent again: 90%

If you are ready to learn how to build and retain awesome relationships with your current clients, we can show you how in four proven ways:?

1. Focus on communication
2. Be positive and have a good attitude
3. Exceed expectations
4. Show appreciation

Focus on communication.

It should be a top priority to communicate in a timely and effective manner. When you're focused on making a deal happen, communication may suffer. Therefore, it is crucial to communicate clearly and consistently at every stage of the procedure. Make it clear from the beginning that you will communicate with your client frequently. This is critical; you don’t want things to fall through the cracks. You may develop a solid client relationship by making your clients feel comfortable being open and honest with you, in addition to timely and detailed communication. They ought to feel as though their issues and suggestions will be taken seriously.?

Be positive and have a good attitude.

This sounds so simple, but it’s so true. You have a lot of duties as a licensed professional. No matter how stressed or busy you are, it's critical to maintain a good attitude in front of your clients, no matter how anxious or busy you are. Showing your clients that you are passionate and confident about your work is imperative to building an awesome relationship. Clients enjoy working with people who are upbeat and cheerful, and people enjoy being around people who are zealous and enthusiastic. It’s really that simple.?

Exceed expectations & go the extra mile.

One of the best ways to help build strong client relationships is to develop a reputation as a professional who delivers exceptional results. This is why it’s so important to make sure that you don’t oversell yourself and promise unrealistic results. Go the extra mile. Show up to each and every inspection. Attend every closing. Be visible to your clients and show them that you truly care.?

Show your appreciation.

You can accomplish this in a number of ways. Delivering goodies to your clients with pop-bys is a good way to show that you care. Regular client events, like an intimate steak dinner for a few of your A+ clients or a barbecue with burgers, hot dogs, and ice cream by the pool. Some agents rent food trucks and have a DJ or band. Others center their client events around holidays and do elaborate Easter egg hunts or pictures with Santa. Put your clients in the spotlight at all times and make sure your actions are consistent. If you express your gratitude to them, you can keep a client for life—along with their referrals.?

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