Building a Resilient Marketing Budget for 2025
Workshop Digital
We're an award-winning performance-driven digital marketing agency specializing in SEO, Paid Media, and Analytics.
Hi there,
As we look ahead to 2025, many businesses are likely weighing their options for next year's marketing strategy. With potential economic shifts and leadership changes on the horizon, we believe a flexible approach to budgeting could be particularly valuable in the coming year. Consider how your marketing team might benefit from building more adaptability into your planning process.
One approach worth considering is moving away from rigid channel-by-channel allocations. Instead, you might explore creating strategies that can scale up or down as needed. Consider prioritizing core digital initiatives like SEO for long-term value, while maintaining flexibility in paid media budgets to respond to changing conditions. This balanced approach could help protect both immediate performance and long-term growth during periods of uncertainty.
If you’re looking for a practical starting point with your 2025 planning, our Digital Marketing Budget Blueprint might be helpful. We’ve created this framework to help marketers think through resource allocation across channels while building the flexibility to adapt to market changes. Feel free to check it out as you work on your planning – we hope you find it useful.
Now, for the good stuff. From recent headlines in innovations and trends to the nitty-gritty technical deep dives, we’re focusing on what really matters.
View our blog for more.
Working on your 2025 budget? It can be a daunting task. Discover insights about digital marketing trends and how we help clients set budgets.– Andrew Miller , Co-Founder & VP of Client Services, Workshop Digital
Digital marketers can ask their clients the right questions to become better partners. Here's where to start. – Morgan Jarvis , Director of Paid Media, Workshop Digital
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That’s all for this edition of Shop Talk. We’ll see you in 2 weeks!