Building relationships is the key to success.

Being a modern product manufacturer is about much more than selling products. It’s about building relationships with your customers and making their success a part of your success. And for trade professionals, finding manufacturers who can deliver more than quality and reliability at the right price can make all the difference.

As an example, Altecnic recent webinar on how to market your trade business delves into the most effective ways to build and publicise a brand, attract new customers, and retain existing ones (watch on demand at How to market your trade business (crowdcast.io))

The desire for wider business support was never more obvious than during the pandemic. With training centres closed, the majority of manufacturers switched to online training – with some going beyond the basics to provide the tools for the trades to operate effectively and safely under unprecedented circumstances. Vaillant UK , for instance, created homeSAFE, a programme which built on its existing package of business support to facilitate safe working in people’s homes (more details at https://www.installeronline.co.uk/vaillant-launches-two-new-support-offers-to-help-installers-work-in-the-new-normal/).

This approach has continued with the launch in 2022 of the Vaillant Academy e-learning platform (https://www.installeronline.co.uk/vaillant-launches-new-vaillant-academy-for-blended-learning/) and the smartTALKS series of bite-size, on-demand videos covering a range of marketing and business development topics (https://www.installeronline.co.uk/vaillant-launches-smarttalks-expert-marketing-support/).

?As we’ve readjusted to normality, face-to-face events have made a welcome return. While on-demand learning is here to stay, offering a convenient way to gain knowledge at a pace that suits, is there really any substitute for meeting in person?

Altecnic and Vaillant will be among the hundreds of exhibitors at InstallerSHOW at NEC Birmingham from 27-29 June. Register for your free visitor pass at installer-2023-visitor.reg.buzz/linkedin

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