Building Relationships in 2024 - Change is in the air...

One of the resources I keep my eye on each year is the Edelman Trust Barometer.?

The annual study focuses on ‘what builds trust’ for stakeholders when it comes to government, NGO’s, media, and business.

Their findings help us to determine how consumers view and build trust with a brand prior to purchase, what we can do in order to build trust, and what we must avoid.??

Change is in the air.?

In fact, Edelman Trust Barometer 2023 theme (titled ‘The Collapse of the Purchase Funnel’) has identified some significant changes in consumer behaviour, which will impact how we continue to build and nurture relationships with prospective customers.?

The wonderful news is that everything we at Industry Thought Leader Academy and Ambitious Entrepreneur Podcast Network continue to share about how to go from invisible to influential trusted authority is still not only relevant but crucial in 2024.??

Here’s why (based on Edelman’s findings):??

• Seventy-one percent of people say it’s more important to trust a brand they buy from/use than in the past;??

• Consumers are far more skeptical and are taking longer to make a purchase decision, and 58% of people are doing more research;?
• When engaging with brands, consumers are monitoring a brand’s interaction to determine their competence (70%), how ethical they are (60%), and their relevance (59%);??
• Consumers confirmed that authenticity and relevance was important and that many brands they engaged with were NOT authentic or relevant. In fact, 51% of people said brand interactions were uninteresting, inauthentic, and out of touch.??

So, when it comes to building and nurturing relationships with prospective customers it’s vital you continue to demonstrate competence and relevance in the content you share.??

Of equal importance is how you share your content, with authenticity being key. Therefore, being clear on your core values and your unique and uncopyable brand and what you stand for is even more important this year!??

In closing, here’s what’s important in 2024 when it comes to building trust and ultimately relationships with potential clients, according to Edelman:??

• Ongoing engagement builds attraction, which leads to further engagement;?
• Brand action, reinforced by communications, builds trust;?
• Trust drives growth, leading to greater purchase, advocacy, and loyalty.??

Helping you achieve that this year in your brand, message, and communications is what we will continue to focus on here at Industry Thought Leader Academy, so you are in the right place!!?

In fact, our Invisible to Influential Trusted Authority with a Podcast 5-Day Live Intensive starts next week. During our time together we will cover:

• How to go from invisible, underpaid coach/consultant to highly paid, sought-after Trusted Authority with a podcast;

• How to transform your expertise from a want into a need and from an overwhelming number of choices to becoming the ONLY choice;
• How not to leave tens of thousands of dollars on the table but rather nurture and build long-term client relationships that lead to profitable and sustainable business growth;
• The POWER of Momentum: How to attract and generate a steady flow of your ideal clients right to your door so you NEVER have to ‘chase’ leads again, while leveraging the power of podcasting;
• The essential tech-stack you need to have in place in order to build, manage, and nurture leads strategically and successfully from lead to enquiry, right through to the sale.

Join us here.

Interested in learning more about how you can go from 'Invisible to Influential Trusted Authority' with Annemarie’s help? Here’s a list of Annemarie’s VIP offerings, 90-Day Group Coaching Programs, Membership, Mini-Courses, and Summit recordings:

6-month Invisible to Influential Trusted Authority VIP 1:1 Acceleration Program:

• Let’s Chat to see if you’re a good fit or
• Access our Build Visibility, Generate Leads, and Enrol Clients with Ease Quiz/Checklist for the 5 Pillars you need to have in place to help you go from Invisible to Influential Trusted Authority

Business Growth & Development (Group Coaching):

• Core Business Foundations 90-Day Immersive
• The Influence Alliance Membership for Coaches

Podcast Launch (Group Coaching) & Podcast Host Interviewing Course:

• 90-Day Idea to Launch Your Thought Leader Podcast
• Interviewing With Purpose for Podcast Hosts
• Industry Thought Leader Book: From Invisible to Influential (and Profitable) with a Podcast

About Annemarie Cross

Dubbed ‘The Podcasting Queen,’ Annemarie Cross is an award-winning podcast host and is recognized as a pioneer in the podcasting space having started her first co-hosted podcast in 2008. Her podcasts have been syndicated on both National and International Radio and listed among the top podcasts for Entrepreneurs and small businesses worldwide.

Listed as one of the Top 20 Business Coaches in Melbourne - Australia, Annemarie works with consultants and coaches around the world helping them create distinguishable, uncopyable, and irresistible brands so they're seen as not just A choice – but THE choice with their ideal clients.

Annemarie also helps her client’s setup a robust podcast strategy and client relationship nurturing funnel so they can build their reach, their reputation (as an Influential Trusted Authority), as well as build their revenue as they continue to nurture listeners into leads, enquiries, and ultimately, paying customers from their very first episode.