Building Real Estate Macro Relationships: Why It Matters

It is important for realtors to build a good relationship with individual buyers and sellers. But did you know that it’s equally important to value relationships with third-party companies??

It has been nearly two years since the COVID-19 pandemic upended our lives.

The threat of the new coronavirus continues to linger in our daily lives. And its huge impact on businesses, in general, is an understatement.

Here in the United States alone…?

43% of small businesses were temporarily shut down due to the pandemic. While employment fell by nearly half of the entire workforce.?

And the global supply chain continues to face unprecedented logistical issues. All while the COVID-19 variants continue to spread over the world.

These led the Proceedings of the National Academy of Sciences (or PNAS) researchers to liken COVID-19’s effects to that of the Great Depression.

But unlike other industries, the real estate sector was left virtually unscathed.?

That’s thanks to technology, specifically to the existence of online real estate property search websites. It has made it possible for the industry to continue unhampered lead flow for the property market. Even if there are mobility restrictions in place.

However, this unhampered lead flow might change soon.

This comes as online real estate websites? are now eyeing to streamline the list of real estate businesses they will give leads to.

I, for one, received an email that Realtor.com is offering a first-to-market competitive advantage opportunity. This means that for a select number of real estate businesses, the company will start giving out VIP leads.

Now, how do you make sure that you’re going to be part of these changes and not left in the dark?

The answer is so simple you wouldn’t even believe it!

All you need to do is take care of your relationship with online property search websites like Zillow, Redfin, Realtor.com and other similar companies.

In other words, you have to take care of your macro relationships.

And in this article, I’ll give you more reasons why these relationships matter.

Micro vs Macro Relationships in Real Estate

Most real estate business owners are already familiar with micro relationships. These are simply your relationships with clients—both home sellers and buyers.

Now the problem is...?

Most real estate businesses only value their relationships with clients. It’s because they believe that this relationship is all that matters for their real estate business to succeed.

But that’s far from the truth.

Macro relationships in real estate also matter. By this, it includes your relationships with online property search websites or third-party sites that help home buyers and sellers.

Truth be told, taking care of both your macro and micro relationships is not an easy feat.

But soon enough,? you’d find that doing so is essential to the success of your real estate business.

Why Real Estate Macro Relationships Matter

Reason #1: You don’t need to create any more buyer leads

Due to the highly competitive real estate market, it’s not always easy to get buyer leads.?

As a result, some real estate agents resort to cold calling, throwing housewarming parties. Or even the traditional open houses.

But a surefire way to attract buyer leads is to get the help of online real estate property search websites.

Once you build a good macro relationship with such companies, you no longer need to create buyer leads. Rather, they will automatically give them to you.?

That means about a third of your real estate business is already secured!

All you need to do then is filter the leads, nurture them, and close the deal.

You pay them a referral fee when you get paid! It’s a win-win.

Reason #2: You can focus on other parts of the business

Because online property search websites? give you unhampered lead flow, you can afford to focus on other parts of your business.

For one thing, you could start taking more time to develop seller leads. At the same time, you can also start hiring more and more agents to help find seller leads for you.

Thanks to the buyer leads that freely flow to your company…

You can continuously grow your business on all fronts…

While maintaining excellent service for your individual buyers, too!

Reason #3: You can take advantage of market changes

As explained earlier, online real estate search websites are starting to shift to a more exclusive system. They have started finding out the real estate business that would give them the best chance to profit.

I am willing to bet that there will come a time…

…a time that they would exclusively only offer their services to real estate companies that can handle and are willing to handle their leads.?

And that’s not entirely unfair.?

That’s why before this happens, you need to start being in their good graces and accept the leads they offer.

Reason #4: They can give you the best leads

Having a good macro relationship with companies like Zillow, Realtor.com, and Ojo means you’d be fed with the best leads.?

They are confident that you can nurture the leads they give you, and that you’d most likely make a sale.?

That’s why they would stick around and give you the best ones they got!

Reason #5: It builds freedom

My model is freedom.

I am doing this business and I am doing it as best as I can…?

Because I don’t intend to still be going to the office until I’m 70 years old.

And having an excellent relationship with third-party real estate websites will help me do just that.

You see, helping you build freedom is the big picture benefit of maintaining good macro relationships in the real estate industry.

Let Lead Flow In

Now that you know how important it is to build and maintain healthy macro relationships for your real estate business…?

Let me tell you how to start:

You can begin building a good relationship with online property search websites if you accept and nurture all the leads that come your way.

Because if you decide to narrow down your leads right from the start, you're not going to get much. Plus, these third-party companies would know that you are not really prepared to handle all the leads that they send you.

So, in essence…

All you have to do is let the leads flow in.

Now if you want to know how to perfect your lead flow process and cultivate micro and macro relationships…?

Jump on a discovery call with me.

I’ll be happy to help you.