Building Rapport to Get More Sales
You may not know this but in the high-fashion industry there is a slang term called:
Air Your Coochie
What does it really mean?
It’s a jargon kicked around by fashion critics to describe a dress that is too short and therefore shows the runway model’s “coochie’ as she struts up and down the catwalk.
Why is this term good news for us as marketers?
Not because we are sick and twisted perverts but because if you want your clients to bond with you and your clients’ newsletters to be highly successful, then you must…..
Air your coochie.
Simply put:
You must tell your audience about your life…
And that goes doubly if you are in an uptight industry.
Trust me…
Your audience wants to know what makes you tick and when done right, with a bit of tack, this will turn your customers into ravenous fans.
Now, of course, there is an art to this. READ FULL ARTICLE >>
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