Building and Protecting Your Brand
I recently taught a course at The World Trade Center Denver on International IP Protection (more on that soon), which had me thinking about previous courses and webinars I contributed to.?
In 2023, Lindsay Connors, Director of Brand Strategy at Moxie Sozo, and I collaborated on a webinar at the Small Business University Online on the topic of building and protecting your brand. Building a brand without protecting it is like building a house without pouring a proper foundation. We built TotalTM? to make brand protection inexpensive for small businesses.? We also covered how brand protection fits into your marketing efforts and shared brand horror stories of hindsight.?
The webinar is still available to watch online here and you can download the presentation materials here.?
I do hope you find this useful and I’m excited to share more details about my recent World Trade Center course soon.
Building the most advanced AI-powered customer data & analytics agent for eCommerce teams | ?? Imagine what your team can achieve with its own AI model—built from your data, enhanced by industry insights
1 个月Brand protection is crucial in today's digital landscape. Thanks for sharing , Steven you are helping businesses navigate international IP challenges more confidently. Thanks!
Design Products Marketing Specialist - SEO Agency Founder - Revenue Growth Expert - Performance Growth Expert - Construction & Design Enthusiast
1 个月Awesome! Great work, Steven! Are you planning on hittin' the road with your course? Where to next? ??
3x Founder | Humble Tech Visionary | 8+ Years Making Travel, Hospitality & Active Lifestyle Tech Play Nicely Together
1 个月Looking forward to giving this a listen! Do you have any upcoming courses or webinars planned for this year?
Agency 967 Founder | BERMANFALK Hospitality Group | Creator & Host of Defining Hospitality | MC and Speaker
1 个月That sounds like an insightful course! International IP protection is such a critical topic for growing businesses. What were some of the key takeaways from your session at The World Trade Center Denver??
Serial Entrepreneur, Breathwork Facilitator and EOS Implementer who helps Entrepreneurs make important decisions about life and business via The Decision Experience quarterly event.
1 个月That sounds like a valuable course! International IP protection is such a crucial topic, especially for businesses expanding globally. What was the most surprising or insightful discussion that came up during your session?