Building A Portfolio of Prospects

Most people, when they think about marketing, see it as an expense... so they want an immediate return. Which means when they run adverts on Facebook for example, they want to make money or at least break even.?

This is the wrong way of approaching marketing. It is founded in a scarcity mindset.?

There is a much better way to look at marketing. Marketing is about relationships and is an investment in the longevity and lifeblood of your firm.?

The money and time you put into building a tribe now, will reap rewards and help you grow your portfolio of prospects. As you grow a portfolio of prospects you will have an audience that are at different stages in the buyer's journey.?

Some will need your help and want to buy immediately. Others might need your help in a few months, and some might take a couple of years to need your help.?

I was running a Q&A call for my Momentum clients last night and one of my students shared how true the buyer's journey is for them. For 4 months they have been building a portfolio of prospects.?

To start with it was hard to get sales calls booked in the diary, it seemed slow and laborious work. Now he is getting regular sales calls, a few a week. His investment in building a portfolio of prospects is paying off. The compound effect has kicked in.?

The difference between those firms who reap the rewards of marketing and sales vs those who don’t value it all, comes down to mindset.?

A growth mindset, one which places trust in the process and knows the law of cause and effect (if you are more visible to your ideal client <cause> you are more likely to get their business <effect> ) will win you clients.?

A fixed mindset (I will keep on relying on referrals <passive> and hope <little effect> I get sales calls booked in the diary) will do little to change your current situation.?

Whilst I can’t make accounting firms see the necessity of marketing I can highlight the benefit of it. It is imperative that firms take ACTION when it comes to client generation. Being passive and relying on referrals just won’t give the growth or sales consistency that is required to be a leading accounting firm in 2020.

P.S. Whenever you’re ready, here are 4 ways that I can help you to attract more leads, connect with more prospects and convert more high value clients.

1. Watch The 15 Minute Case Study

5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to focus on right now.?CLICK HERE

2. Join The Community

Our best training happens inside our FREE Facebook group Marketing For Professional Advisers.?Click Here.

3. Get The 60-minute Crash Course

On how to grow your accounting firm. In 60 minutes, I’ll share with you the key strategies that let you start and grow an accounting firm with speed.?Click Here

4. Have a Client Attraction Gameplan? Session

And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how we can turn on your marketing engine to get you more?leads, more sales, and more time.Click Here

Thanks for Reading

At Oompf.Global we show you the exact branding and marketing strategies needed for you to turn your accounting/business advisory services into a unique VITAL product that you effortlessly market and sell for 5 figures.

We help accounting firms go from overlooked commodities to “VITAL” assets – differentiated positioning, productised offer, unique brand, happy clients and founders with freedom.

If you would like to delve deeper into our content here are a few ways you can do that.

1. Watch our 28-minute free training on 3 ways to differentiate your accounting firm. Check it out here: https://oompf.global/decommoditized

2. Watch an overview of the power of UPLEVEL software by clicking through here: https://uplevelbyoompf.com/

3. Read about our flagship programme Momentum by clicking through here: https://oompf.global/momentum/