Building the Playbook for Trust
Being a business leader is harder than it has ever been before.?
Business leaders must now juggle priorities within a complex, multi stakeholder environment, at record speed, with imperfect information. And with global forces like climate change, ‘The Great Resignation,’ and social, economic, and racial inequality at play, the stakes have never been higher.?
These trends can both deeply influence risk and performance and also create opportunities for business. In this environment, trust is the currency that will allow business leaders to thrive, giving them room to innovate, take on bigger challenges, create opportunities for their people, and most importantly, achieve sustained outcomes for their organizations and for society.?
But earning trust is hard, takes time to build, and can be gone in a second. There is no playbook for earning trust — but there is a place to start:?
领英推荐
The PwC Trust Leadership Institute is bringing together members of the C-suite, future leaders, other business executives and corporate directors to help equip them with the skills, mindset, and tools to build trust. It will take business leaders working together to address our world’s most urgent issues, and the PwC Trust Leadership Institute seeks to be a place where leaders can come together to learn, build, and act to tackle them together. It is the fullest manifestation of PwC’s purpose — to build trust and solve important problems.?
I am proud that the The PwC Trust Leadership Institute is now officially in session. We began our journey together with 200+ participants at our first Cornerstone event recently, and our aspiration is to bring 10,000 business leaders through this immersive, collaborative program. While our Cornerstone event was a closed-door meeting, I am thrilled to be able to share some of what we talked about as we started our program together:
This is just the beginning, and I am looking forward to sharing more from our discussions over the coming months. In the meantime, I would ask anyone reading this the following question: How do YOU think business leaders should be building trust now??
Area Chair/Lead Faculty of Economics, Finance and Accounting at University of Phoenix
3 年Trust is the key to success. Dr. Dan Chavez
Werde der du bist | Become who you are
3 年I like the following statement regarding TRUST: Trust is the sum of met expectations.
Managing Principal, Cybersecurity Practice - CAPCO | Cybersecurity Advisory Board Member | Ex - PwC | Ex - Citibank | Ex - Wipro | Cloud Security | GRC | IAM
3 年Great things cam happen when there is trust.
Analyst Relations Leader
3 年As currency, trust requires broad acceptance and a basis by which it can be exchanged in a fair and transparent way.
partner, Miro Consulting Russia
3 年"Trust is the glue of life. This is the most important ingredient in effective communication. This is the fundamental principle that holds all relationships together." Stephen R. Covey https://en.wikipedia.org/wiki/Stephen_Covey ? To strengthen trust in business and society, it is necessary to establish a solid foundation of three basic but important elements of social life: Professionalism ("What we do"), Caring for others ("How we do") and Integrity ("Why we do"). Professionalism. People trust professionals. Consumers of a service or product are confident that professionals can give them the best. However, the current economic and political situation leads to the understanding that professionalism is not a guarantee of a bright future, but only a segment of the well-being system and the development of trust in society. Taking care of people. Recently, B2B companies in all sectors of the economy are at risk of being displaced from their positions not because of the characteristics of their products, services or prices, but because of the misunderstanding of their customers. Customers don't just expect satisfactory deals-they expect meaningful relationships. B2B leaders can only understand the nuances of what customers feel and think about by conducting a real dialogue. Customers, like all market participants, want to see real care and reasonable relationships with business participants. A sincere sense of caring is an important foundation for any relationship. Caring first manifests itself in families, where children may unconsciously absorb it from their parents. The payback of such "investments" is the manifestation by a conscious person of sincere concern for customers in society and business environment. Integrity. The integrity of any organization or economy based on values largely depends on the high social norms of the society. In addition to the high level of education, skills and professional competencies that entrepreneurs can acquire in our high-tech world, it is the deep personal values of a business leader (or "Why Business is conducted") that are of particular importance and have deep significance for long-term personal and professional growth. A business will radiate organic integrity and positive energy only if it is inextricably linked with deep social values, and the company's strategic and tactical plans reflect and effectively translate these principles. ? So, professionalism, caring for people, and integrity form a platform for trusting and reasonable relationships between business and customers, and, in principle, in any kind of social relations.