Building the Perfect Stay: 6 Key Factors Defining Hotel Prime Locations

1. Destination accessibility

Is it a planned city with dense transportation network or limited to very few mode of public transportations are available (that are easy to reach and access, comfortable to use, in-expensive, safe and 7 days a week available)

2. Purpose of Travel

Business or Leisure, as well as the more detailed traveler personas, such as family with teenage kids skiing holiday.

3. Natural uniqueness

Sea, lake, mountains, rivers, beach, tropical forest, and more…. Seafront, beachfront, lakefront, but also perched on top of a hill (with amazing views), or surrounded by? 50 acres of lush tropical forest (i.e. Bali Ubud)

4. Touristic Point of Interests

For simplicity's sake, the top 50-100 Best things to do, in any destination, as per TripAdvisor (or DaoDao and Mafengwo in China). Proximity and accessibility of your location to these top activities is key to get a “prime location” qualification grade. In addition, top 20 shopping and/or entertainment streets and micro neighbourhoods (Little India, Champs-élysées in Paris, Chinatown, boardwalks, marinas,? etc)

5. Business Point of Interests

Central Business District (CBD), Convention & Exhibition Centers, World Trade Centers (WTC), Economic freezones, Business Parks, Industrial Parks, etc

6. Hubs

Does the destination act like a hub (economic center, CBD, government seat, etc). Or does it act as a gateway (both destination as well as neighbourhood) to the region, tourist point of interests, national parks, etc). Or is it a Transportation hub (locally, domestically, regionally, internationally).

At SpotQuest we believe one should not alone determine the quality of your location based on proximity in KM or Miles distance (hospitality industry norm) to above mentioned key drivers.

At SpotQuest we quantify and qualify well beyond this simple distance metric. For each mode of transport, we assess costs, duration, comfort (i.e. direct, stopover), frequency, time of day, day of week, etc.

In addition, one must compare similar destinations (cities, districts, etc) before one can conclude significance of the strength of the location in which you operate.

DM us if you are keen to understand what the Prime Locations are in the regions and destinations in which you operate - or wish to expand into. We defined primary, secondary, tertiary++ locations for all hotels and Greenfield's around the world.