Building Our Way Forward: A Recap of 2024

As we wrap up 2024, one word comes to mind: progress. This year has been about moving forward — introducing new product solutions, strengthening our teams and partner relationships, and laying a solid foundation for the future. While demonstrating resilience in navigating the complexities of political and economic changes in North and Latin America, one constant has guided our work: our dedication to our customers, partners, and people.

Innovations Addressing Industry Challenges

At the core of our success lies our ability to address industry challenges through innovation. In 2024, we introduced a range of solutions tailored to meet the diverse demands of our customers. For North America, these included the PAL Pro 58 Mechanics Truck, PSC 8600 TEC Service Crane, the PK 1350 and PK 1650 TEC knuckle boom cranes, and enhancements to our HT Hooklift series. Additionally, we marked a significant milestone with the local manufacturing of PK 15500 and PK 12000 knuckle boom cranes in Argentina, strengthening our regional capabilities.

These innovations are the result of close collaboration with our customers and network, ensuring that every solution aligns with their needs and expectations.

Participating in industry events like Work Truck Week, Waste Expo, and World of Concrete in the U.S., and M&T Expo and Agrishow in Brazil, offered invaluable opportunities to showcase these solutions, engage with customers, and gather insights that drive continuous improvement. Across North and Latin America, we participated in over 40 trade shows and customer events, further demonstrating our commitment to delivering top-tier solutions.

The Power of Partnership and Cooperation

While innovation moves us forward, partnerships define who we are. This year, we strengthened relationships with our dealer network and partners through initiatives that foster growth and collaboration. Early in the year, we launched the PALFINGER Partnership Program in North America, providing enhanced support and resources to help our dealers grow and succeed. In LATAM, we further expanded our service network in the key markets, conducting over 30 assessments to elevate standards and drive excellence within our dealer network.

In June, we held our Global Sales Conference in Austria, uniting dealers from over 60 nations, with strong representation from North and Latin America. In September, we reached another milestone with our inaugural North American Dealer Conference in Chicago, establishing a unified path toward future achievements.

Among other achievements, in December we launched a bucket truck rental program in partnership with AP Fleet Management , offering flexible solutions that meet evolving customer needs. These initiatives highlight the remarkable outcomes possible when we listen, co-create, and innovate together.

Driven by our corporate culture and the motto, “We value people. People create value”, we have reinforced our commitment to our people through cross-functional initiatives and trainings. The momentum of our ONE PALFINGER spirit remains strong as we focused on strengthening regional synergies, aligning processes, tools, and people to exceed our customer expectations, ensuring exceptional service that builds lasting trust and loyalty.

Looking Ahead to 2025

As we wrap up 2024, we are excited to set the stage for an even more transformative new year. With new region-specific product launches in the pipeline for 2025, we are ready to address our customers needs. Beyond product innovations, we are raising the bar on service excellence: expanding our footprint to better serve customers with a centralized spare parts hub in North America, establishing new service centers, rolling out new digital service solutions, and offering even more training programs to ensure we’re always delivering the best for our customers.

From stronger dealer support to smoother customer experience, our goal is clear: to deliver unmatched value, efficiency, and service excellence, all while reinforcing our leadership position in the crane and lifting industry.

Thank You for an Incredible Year

None of this progress would have been possible without the trust, collaboration, and support of our customers, dealers, partners and team members. ?????????? ?????? for being part of this journey! Together, we have made 2024 a year to remember, and together, we will achieve even greater success in 2025.

Wishing you a joyful holiday season and a prosperous New Year! Merry Christmas! ???? Here’s to building a better tomorrow - together.

Warm regards,

Ismael Daneluz