Building Online Assets

Building Online Assets: Episode 5

One thing that almost everyone with a strong personal brand has in common is that he or she has a distinct, consistent online presence. You'll notice that everyone profiled works professionally. A thriving business thrives on increasing engagement. It is critical for businesses to connect with customers and stay relevant during this period of uncertainty. Many consumers have grown accustomed to finding what they want online in the last decade or so.

A digital presence provides your brand with an excellent platform for communicating with customers. It allows you to create a narrative about who you are as a brand and differentiate yourself from competitors. Your digital presence extends beyond your website to all of the online interactions a consumer may have with your brand. The truth is that your customers are online, regardless of your digital standing. Your website, social media, and other digital platforms provide you with a platform to both educate consumers about your brand and highlight your distinctive features or values that elicit resonance. If consumers can’t find your brand when they search for it, they may question your reliability and even the legitimacy of your business. Your presence online displays a sense of professionalism that allows you to prove your expertise and stand out against your competitors.

The first and most essential step in boosting your brand’s digital presence is creating a professional, user-friendly website. Your website is an incredible asset that allows consumers to find you, and hopefully it inspires them to convert. A clean, modern design can visually connect with consumers by exemplifying your personality and brand voice.

The other component of dominating the search listings for your name is to operate social media accounts. It is more important that you do this well than it is to cover your bases everywhere. Therefore, take time to research your target audience. On which social media sites do they spend time? There’s LinkedIn, Instagram, Facebook, Twitter, and so on. Not all social media platforms may be effective for your brand, so establish a social media strategy that most benefits your business by determining which platforms your audience uses.??

It is crucial that you have a social media presence, even if you intend to work with other influencers in your niche. Ultimately, you want people to see you as the go-to person in your niche, at which point you will become an influencer yourself.

If you were to follow one of these people across the Net, you would notice that he or she has created a consistent look everywhere they have an online footprint. They have generally replicated their color scheme and fonts across their social media pages. You will even notice that they typically use the same profile picture on each of their social sites, as well as their blog.

A huge part of building a personal brand is looking the part. Your social sites are like your home. You are inviting your target audience in, and you want to look like you belong there.