Building the Next 100 Year Business for India.
Pick a space that is primitive right now - and maybe doesn't even seem all that important - but if you have a solid vision of what it could be, thats where the venture scale opportunities are.
Most of these are however analog. Heck not even tools enabled analog, but people powered and people centric analog. Youd want to start with giving them a solution that makes a significant jump, a leap over others doing the same thing. If they are at 60, you want to take them from 60-80 in thr first go and then over the years keep pushing to get close to 100.
Remember the jump from 60 to 80 will be far simpler and easier than all the AI and automation and machinery youll have to deploy to go from 92 to 92.3
But unless you as a company have that runway - to have gone from 60-80, built trust along the way, and a brand that delivers, it is a hard sell to make the entry at 92 and promise stuff.
You also unfortunately get into incremental innovation at that stage and cant really build a venture scale business there.
In a globalized world, this is easier said than done. You will often find over engineered products for a market that doesnt meet them where they are. You might succeed just by focusing on a lo-fi solution that gives you the 60-80 win and earns you their loyalty. The rest will just time out eventually knowing that they got market timing wrong.
Meet customers and the market where they are. Dont sit on your high castle and assume that by blowing up cash in marketing you can somehow get these primitive market to line up outside your door. They wont and marketing isnt that efficient that you can run education programs on large scale on broadcast mode.
So the task then is simple right? Look around and try to spot those who are unlocking value or producing, and see it you find a sector that is, in the long term going to be crucial, but is terribly ignored and they struggle at around 50% of their value creation process. This is india, you wouldn't have to look too hard!
Execution | Disruption | Circular Economy | Logistics | Security | AI Assistant
7 年The next 100 years business will be 100 kms away from the nearest city.
Founder/CEO/Chairman Green Aqua AS
7 年Yes, perfect picture but wrong vessel. How can it be?
Design Ops - Design & Software - Program Management - PM at Terralogic & Lollypop Design Studio
7 年I always like reading a good 'brass-tacks' article, anytime, anywhere!
--
7 年keep it up & keep moving. ????
Jilo Health: Making Quality Healthcare Affordable for India's "Missing Middle"
7 年With all due respect for building 100 years business in India or any place, someone can't think of making money for at least first three to four years. With a vision of building for billion and keep that business for 100 years someone needs a good amount of money which can't be fulfilled by his own personal money. Now at present context where angle investor is looking for an exit in 6 to 8 years and a VC is looking for an exit of 10-12 years, in that case, do you really think the eco-system will support such business idea especially in countries like India ? Thank You!