Building A New Personal Brand on LinkedIn in 2024

Ever get the feeling that creating a personal brand is a walk in the park with just five simple steps? Well, let me tell you, it's a bit more than that. Today, I'm tossing aside the conventional wisdom and offering you a reflective piece on what I believe are some of the most effective ways to maintain a personal brand that's truly authentic to you. Let's dive into the real deal!

In my book, a personal brand isn't just about the content you churn out; it's the values you stand for and how the world sees you. It's about the vibes you believe in and the impression you leave on others. Your personal brand is more than just a collection of posts – it's the essence of who you are.

While your content plays a crucial role in shaping the values you believe in, the real magic happens when you show up as yourself. It's like crafting your personal brand is an art form in its own right – a canvas where authenticity paints the masterpiece. Being true to yourself is the secret sauce that turns your brand into a genuine work of art, if you catch my drift.

Building your personal brand on LinkedIn is a bit of a tightrope walk. On one hand, you're shouting out about your business, and on the other, you're crafting your unique identity that resonates with diverse audiences. It's like trying to play two tunes at the same time. Tricky, but oh-so-rewarding when you strike the right chord.

If you're asking me where to kick off your personal brand journey, I'd say grab a notepad, jot down the things that truly define you. It's like setting the foundation – your beliefs, who you are as a person – the raw, unfiltered you. That's your starting point, my friend.

Starting fresh, jotting down your beliefs – it's not just about chasing sales leads. LinkedIn may serve different purposes for people, but hey, it's still people connecting with people. Injecting some personality into your profile lets folks see the real you. After all, people buy from people, right?

Building a robust personal brand? It's no cakewalk. Your brand, just like you, undergoes changes as your values shift through life experiences. It's a dynamic journey, not a one-time gig. Embrace the evolution, and watch your brand grow alongside you.

For me, personal brand building is about just being myself. Writing and videos are my go-to tools. Sure, the views on videos might not be skyrocketing, but sometimes we get too wrapped up in the data. It's about creating the person you genuinely want others to see here on LinkedIn, beyond the view count.

Don't get bogged down by assumptions on timing and formats. Be bold with your personal brand. Find joy in what you do and shape your content strategy around your unique skills. It's like becoming an artist within your own brand, painting with the colors that truly represent you.

The next move? Dive into your colors, the essence you want to carry in your personal brand. Like any artist, it starts with what you passionately believe in. That energy spills into the articles you write – each one a brushstroke shaping the masterpiece of your brand.

One of LinkedIn's perks? Crafting the content and voicing your thoughts freely. Now, about those top voice awards – not my cup of tea. It's cool to be recognized, but personal branding is about being a person, not just chasing awards. Authenticity and humanity, that's the real game.

Let's dive deeper into personal brand building – it's about finding your soul and showcasing it. Picture this: a printed T-shirt that screams 'This is who I am,' proudly displayed on your LinkedIn profile. It's about being confidently human, reminding ourselves not to lose touch with that essence here on LinkedIn.

In a nutshell, personal brand isn't just about content. It's a reflection of who you are, laid out on the LinkedIn landscape. It's about speaking your truth, painting a picture of your genuine self, and setting the stage for the goals you aim to conquer in 2024.

Summing up is tough because personal brand building, whether on LinkedIn or elsewhere, is deeply personal. It's about you, your essence, and creating something meaningful. Your brand should be something you hold dearly, making you feel important in the grand scheme of things. It's your story, after all.