Building My Brand: Values
brand values jaime bui

Building My Brand: Values

As I continued to build my brand after developing my elements, I moved on to find and define my brand values. I didn't want too little or too many values so I tried to go for about 4-7 individual values. I ended up with a final of six brand values: diversity, mindfulness, passion, simplicity, reliability, and sincerity.

The very first brand value that I knew I wanted to include for my professional brand was diversity. Growing up Vietnamese-American, I always felt different in one way or another since most of the content I saw would not include people who looked like me.

Mindfulness is another brand value that I wish my brand to prioritize. Before putting out any content of my own, I want to view it from the perspective of multiple people so that my work can be seen positively by everyone. I want to stay mindful and considerate of how others may feel about my work.

The next value chosen for my brand is passion. When working with others, I want to ensure that those working with me know that I am actively passionate about my work, fully committed, and strive for high-quality and satisfactory results.

In a previous article, I talked about how I built my brand elements, including the five senses associations. Under the sense to look, one of the keywords I wanted to brand to represent was 'simple.' This ties together with my brand value of simplicity. My brand desires to avoid overcomplication and keep things simple for easier understanding.

As I always wish to try my best to keep up with attendance, due dates, and time, reliability is another important brand value included for myself in order to maintain a professional image for the name 'Jaime Bui.'

My last brand value included is sincerity. I want to put my heart into all of my work to show sincerity and personality. By being sincere, I also wish to build relationships with those I work with.

I came across all these values when I went looking through many lists of different values and choosing those that stood out to me that I felt I represented to wished to represent. My goal is to integrate these throughout my brand's work.


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