Building My Brand: Values
As I continued to build my brand after developing my elements, I moved on to find and define my brand values. I didn't want too little or too many values so I tried to go for about 4-7 individual values. I ended up with a final of six brand values: diversity, mindfulness, passion, simplicity, reliability, and sincerity.
The very first brand value that I knew I wanted to include for my professional brand was diversity. Growing up Vietnamese-American, I always felt different in one way or another since most of the content I saw would not include people who looked like me.
Mindfulness is another brand value that I wish my brand to prioritize. Before putting out any content of my own, I want to view it from the perspective of multiple people so that my work can be seen positively by everyone. I want to stay mindful and considerate of how others may feel about my work.
The next value chosen for my brand is passion. When working with others, I want to ensure that those working with me know that I am actively passionate about my work, fully committed, and strive for high-quality and satisfactory results.
In a previous article, I talked about how I built my brand elements, including the five senses associations. Under the sense to look, one of the keywords I wanted to brand to represent was 'simple.' This ties together with my brand value of simplicity. My brand desires to avoid overcomplication and keep things simple for easier understanding.
领英推荐
As I always wish to try my best to keep up with attendance, due dates, and time, reliability is another important brand value included for myself in order to maintain a professional image for the name 'Jaime Bui.'
My last brand value included is sincerity. I want to put my heart into all of my work to show sincerity and personality. By being sincere, I also wish to build relationships with those I work with.
I came across all these values when I went looking through many lists of different values and choosing those that stood out to me that I felt I represented to wished to represent. My goal is to integrate these throughout my brand's work.