Building a Multi-Million Dollar Business Without Ads: Lessons from Jeanne Omlor
Candy Messer
Empowering Small and Medium-Sized Businesses | Bookkeeping, Payroll, and Compliance Expert | Author | Podcast Host | Speaker | Clockwork Certified Partner?
In today’s crowded online business world, many believe that paid advertising is the only way to scale. Jeanne Omlor is proof that it doesn’t have to be. From being a single parent in debt to reaching seven figures in 17 months, Jeanne’s journey is a testament to resilience, clarity, and strategic organic marketing.?
Jeanne emphasizes that the first step in any business is being crystal clear about what you’re selling and who you’re selling to. Without this, even the best marketing tactics fall flat. “Surprisingly, many entrepreneurs overlook this basic step,” Jeanne noted during our conversation.?
But success didn’t come overnight. Jeanne described her intense testing phase, where she held 900 conversations in Facebook Messenger and 17 sales calls over seven weeks to refine her approach. This dedication to testing isn’t just admirable; it’s essential. “Your business life is just one long series of tests,” she shared.?
The cornerstone of Jeanne’s method is authenticity. She believes that people can see through false claims and gimmicks. By being upfront, transparent, and true to her story, she built trust—and it paid off. Her advice? Ditch the jargon and stop pretending. Clients appreciate honesty, even if it means admitting you’re still finding your footing.?
For entrepreneurs looking to scale without ads, Jeanne’s experience serves as an invaluable guide. Test, refine, be authentic, and believe in your worth. These are the keys to building not just a business, but a brand that resonates deeply with your audience.?
What strategies have you found successful for organic growth? Share your thoughts below.?
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