Building Morocco Digital Economy: How Mobile Apps and Cross-platform Technology Can Drive Growth
Imad Eddarraz
Mobile Engineer | Flutter ?? | Creating Seamless User Experience??| GenAI Enthusiast
Today, our country, Morocco, is working hard on building a digital nation. We can easily see this in the efforts to support startups across industries and by organizing major tech expos like GITEX AFRICA . Additionally, Morocco is attracting major global players in the tech industry to invest locally. These efforts will bring numerous critical benefits, including the creation of a new economy, or digital economy, where the focus is on digital and software solutions. Another benefit is the facilitation of operations and improvement of services for citizens and tourists, which will have a significant positive impact on our economy.
As a software engineer, particularly a mobile application developer, I want to discuss how our startups and companies can benefit from new technologies that achieve great results in a short time. To illustrate the importance of the mobile application industry, I will share the following global experiences:
All these businesses are fundamentally based on mobile applications or critically rely on them.
Understanding the value mobile applications add to our economy, the next question is: how can we build a mobile application? First, every industry is controlled by three factors: TIME, QUALITY, and COST. Traditionally, mobile applications were built using native technologies for Android and iOS, requiring at least two developers, increasing costs, time, and inconsistencies between platforms, impacting quality.
source: VERY GOOD VENTURES Whitepaper: The Business Value of Flutter.
An example of a company that encountered these issues is Realtor.com , a real estate listing website. Faced with these challenges, they adopted the cross-platform technology Flutter, which solved their problems. This experience could be beneficial for our real estate companies.
Given Morocco's achievements in the car industry, building 700,000 cars annually with a goal of 1,400,000 in the coming years, it’s worth looking at Toyota North America . Toyota uses Flutter to build infotainment systems due to its high-performing rendering engine and features like AOT compilation. Daniel Hall, Chief Engineer at Toyota Motor North America, stated that "Flutter's open-source principles and high-growth developer community have been critical to our success." Neo Motors Maroc
Time efficiency is another advantage of using Flutter, as demonstrated by 阿里巴巴集团 Alibaba Group. Bruce Chen, Senior Development Engineer at Alibaba, mentioned that "Flutter significantly reduced the time we need to develop new features from 1 month down to 2 weeks."
领英推荐
In Morocco, HESPRESS ?????? has utilized Flutter for its mobile application, in collaboration with Very Good Ventures which offers top Flutter app development services, demonstrating the potential for local companies.
For banking, there is more experience in the Moroccan market with institutions like Crédit Agricole and Société Générale. Crédit Agricole Bank Polska, a Polish branch of the Crédit Agricole Group, uses a mobile banking application dedicated to retail clients. The Flutter framework helped them achieve a seamless customer experience on both platforms and enabled them to launch the MVP of their new app within only 12 months. You can also read the case study of this app, written from a business perspective. Société Générale, also known as SocGen, is a French-based multinational financial services company. The goal was to implement the project in the shortest possible time. Flutter was a perfect solution, helping to reduce the time and cost of their corporate banking app development while delivering a user experience comparable to native apps. source: The List of Enterprise Companies Using Flutter 2023
The airline is not an exception, the Scandinavian Airlines is the flag carrier of Denmark, Norway, and Sweden. Their client application is built with Flutter. It offers features related to buying flight tickets and organizing your trip details. What’s interesting is that you can download the SAS application explore their backlog with upcoming features, and vote for which you’d like them to prioritize. source: The List of Enterprise Companies Using Flutter 2023 Royal Air Maroc
Many companies, including BMW, Tencent, Google, and PUBG MOBILE Esports , which connects 1 billion players, use Flutter for its ability to save time, maintain quality, and reduce costs. Morocco Gaming Expo inwi .
source: VERY GOOD VENTURES Whitepaper: The Business Value of Flutter.
Flutter shows incredible results in various industries, including e-commerce, fintech, edtech, social media, the on-demand industry, the automotive industry, and many more. Therefore, I hope that startups and companies of all sizes in our country consider adopting these powerful new technologies to achieve more in less time and at lower costs while maintaining high quality.
Thanks for reading! We'd love to hear your thoughts. Share your opinion with us in the comments.
Ghita Mezzour, PhD Morocco Now Ministère de la Transition Numérique et de la Réforme de l'Administration Agence de Développement du Digital-ADD Flutter Dev Ismael Belkhayat OMAR ALAMI UM6P Ventures TECHNOPARK Maroc (MITC) Orange Business Maroc Retail-Tech Cluster (RTC) Umnia Bank Zouheir LAKHDISSI (???? ???????) Mehdi Alaoui Mehdi Bargach