Building Momentum and Gaining a Competitive Edge

I want you to imagine a train. Going along on a track. It's starting to slow down. And the wheels begin to cause so much friction that it comes to a dead stop.

Does that perhaps remind you of your Marketing efforts or your business?

The Value of Momentum

Did you know that:

• A train traveling 55 mph on a railroad track can crash though a 5-foot thick steel-reinforced concrete wall without stopping, and
• That same train, starting from a stationary position, won't be able to get thru even a one-inch block in front of the driving wheel.

Pretty amazing. And that clearly defines the massive power of momentum.

One of tenants of achieving high performance is to monitor results and then to incorporate what you have learned to achieve at a higher level going forward.

Business Teams typically track KPI's. Sports Teams watch game films. Formula 1 Teams not only track performance during the race, but closely review and discuss the results afterward.

You're probably thinking: "2024 was one hell of a year."?

But, if you are perfectly honest, you also realize you didn't hit all your goals,? you didn't achieve everything you hoped you would. And you are hoping next year will be better.

But?hope is not a strategy.?

So how can you make 2025 your "best year ever?"

Your Best Year Ever

As you prepare to launch into 2025, the next few weeks before the new year offers an excellent opportunity.

Two essential keys to Peak Performance include:

1. Maintaining momentum?into the New Year.
2. Assessing?your and your Team's performance.

To maintain momentum into the New Year, consider "pre-loading" the start of 2025.

Think of this as a "January Jump-Start."?

Consider defining a plan for you and your Team for the 1st?week back from Christmas holiday -the very first day. You should also incorporate your 1st?Marketing Campaign of the year, or?better yet, map out your Marketing calendar for the year.

Not doing this can be a massive mistake - you essentially start the year without?a plan...and lose momentum - the 1st?week, the second week...maybe the whole month. You are then reacting to what comes your way.

"Planning Next Year" will help you gain more control, more confidence and greater results.

The One Question

Actually, the key to your success lies in just one question:

What does it take to gain momentum?- to accelerate and shift into high-growth?mode - and then be prepared for whatever tomorrow brings?

• So, do you have a good picture of what's working effectively in your business?
• Do you know where you could "double-down"?and do more of it?
• Are you truly aware of what is causing growth?for you and your business?
• Are you working on the right thing?- the #1 priority?

As you embark on the New Year, will you define and build upon the momentum you have developed in 2024, or focus on the wrong things and slow to a crawl?

Take time to gain clarity - and find the prevailing winds.

To your success.

What do you think?

Use the comment area below and share your experience or advice on this topic.

Business not growing the way you'd like it to?

As strategists, focused on long-term sustainable growth from a CEO perspective – we help you strategically hone your strategy which drives your Marketing, Sales, Engineering, Operations, Human Resources – every element of your business.

If you're a bit frustrated with slowing or stalled growth – let’s have a short call to see if we can help. Contact me at 480-766-1772 or [email protected] .

Rich Kohler is a Business Growth Expert. His company, Kohler Consulting Group specializes in helping CEOs and Marketing Executives of Mid-Market Aerospace & Defense, Hi-Tech firms who want to accelerate or recapture growth momentum, build a clear roadmap to achieve faster, more predictable and sustainable, profitable growth.

For 30 years, I've used the globally-proven Growth Playbook process to help multiple Private, Private-Equity and Public companies grow profit & sales 10-15%/yr+ including BAE SYSTEMS, Eaton, GE Aviation, Smiths PLC, Transdigm.

Do you need to:

• Address stalled growth, flat-lined revenues, declining profit margins?
• Take a step back to more clearly & confidently navigate complex and rapidly changing markets, intensifying competition?
• Increase clarity and control to reduce the uncertainty and risk around their strategy?

Are you serious about accelerating your growth - and moving to that next level of success?

If so, contact Rich at: [email protected].