Building Meaningful Connections - WHAT’S THE BIG DEAL?

Connections are IMPORTANT.

12 years of being in the PR industry has taught me many things.

?And one of the most important lessons is to build strong, meaningful relationships.

?Be it the media, industry experts or my clients, having a close relationship with them helps me understand each parties’ goals and needs. These little details is what sets me apart from other PR agencies and is what makes satisfied clients.

Of course, you don’t have to take my word for it. Just read what Dato' Elvin Siew - Director of Nippon Delicious & Sendo Ichi Seafood, has to say.

“Xavier and I go a long way. Over the years, we have known each other very well professionally and personally. To me, he is not just a public relations and branding expert and consultant. Due to his likeable and friendly personality, our relationship had extended beyond working parameters and into a family-like connection which is extremely rare in today’s PR industry. Truth be told, he is like a little brother of mine.

I have known Xavier since 2015. Throughout the years, he has helped me with the PR and branding of some of the brands that I am in charge of, such as Kodawari Menya, Bari Uma, Caffe Crema and Sendo Ichi. Therefore, I have developed an amazing relationship with him and his team, making work so much easier and smoother. This only further proves the fact that his interpersonal skills are extremely well polished.

In terms of PR and branding, his knowledge and skills can hardly be matched in the industry. Furthermore, he always thinks out of the box when it comes to execution of any events such as media launches and celebrations. When it comes to media?and strategies, he always thinks from a media and client perspective.

Cultivating a strong relationship with all the media agencies in Malaysia has given him an edge in terms of knowing what would appeal to them. With that, he knows what strategy is best to employ whenever there is a need for a launch or event. In actuality, not only does he have a strong rapport with all of the media houses, but he also has connections with the people whose opinions truly matter in this day and age - the famous celebrities and well-known social influencers. As someone who is always keeping up with today’s trends, Xavier believes that in this digital era, social media presence plays an extremely vital role in conveying brand messages to our audiences, and the help of digital platforms and key opinion leaders will make our effort more effective.

On top of just engaging these parties, he knows very well how to tailor a theme or a story to fit with the event or campaign’s launch. This makes every event more memorable and meaningful to all parties involved, including to our management, the media houses and also to the public who will be treated to wonderful stories. Hence, when it comes to storytelling and media coverage, you can surely rely on him as he knows the best strategies for getting your brand to obtain massive coverage.

With all the success he’s achieved, he is still always eager to learn and grow. He’s very humble and confident in his work and abilities, and that’s what makes him unique. Thanks to his support and assistance, my company has grown to greater heights."