Building Marketing Systems from a Scratch

Why we`re here?

To gain new achievements, to get a better quality of life, move on with new and better challenges. So let`s build a marketing system out of chaos?

It`s likely your job is to:

? Research market, audience, niche, competitors,

? Confirm and scale the hypotheses of the business model,

? Execute market-fit tests through different customer experience touchpoints with the best value propositions,

? Onboard and claim realistic goals and KPIs for each marketing team member.

So we can upscale your marketing challenges by building a marketing system that repeats itself, growing into a sustainable value proposition model, guarantee your product or service increased market share, with the high performance of all the marketing functions, without reference to any personal factors, literally pain-free.

How to prepare your marketing system for sustainable growth?

1. We do research: "secondary" studies (existing sources) to obtain information and to select the most promising segments of the target audience. The purpose of primary research can be produced among existing customers to determine the real and perfect value propositions for products and services.

2. The extract value proposition for each client persona. Each target audience has its own value proposition with the aim to obtain the best top selling arguments for content funnel, design system and customer experience.

3. Create a strategical marketing roadmap. When it`s better to start, which step precedes what decision and why. First, we launch the website, landing page, or social media and comments on forums? Based on the value map we develop a perfect customer experience for each persona we target.

4. Branding strategy. When we determine the value and marketing strategy we can begin designing internal and external communication channels. To prepare for the content strategy design and marketing campaign for the first presentation of products and services.

5. Marketing and sales aligned funnel. Develop vision, strategies, and ways to optimize customer experience with website development + landing pages for different target groups. Customer experience will be based on the value propositions, customized and personalized. An accurate clear roadmap for marketing and sales development includes key marketing and sales messages to chain pains, gains, and jobs with service and product providing extra arguments like pain relievers and gain creators.

6. Content strategy. Content strategy includes tone of voice, top content topics based on the value proposition, SEO queries and competitive analysis. We attract organic traffic in a more effective way of getting hot leads checking key messages based on marketing research and value proposition.

7. Creative copyrighting. Finding creative solutions to the core target audience is the first time interest provocation strategy. The in-depth approach must be based on stereotypes, archetypes with the elaboration of the most appropriate myths, reality construction, and storytelling techniques.

8. Teamboarding, building the business processes of a marketing team. To include all members of the marketing team in the marketing system field we build a shared database of documents created at the starting point for the marketing process and functions. Such general strategic information will help to adapt and include the new employees in the deep meanings and values of the company, establish direct contact with the audience through mission and values.