Building The Intelligent Brand - Part One
Michael Bayler
Strategist | Marketer | Author | Building Value and Growth in Emerging Technology
Marshall McLuhan, Ludwig Wittgenstein, Herman Hollerith and Thomas J. Watson - both of IBM - and closer to home, Stephen King of JWT, all have lessons for us in the latest UNTHNKBL LIVE episode.
The critical strategic questions raised in our first four episodes, by leading thinkers and practitioners in both marketing and technology, have set the scene for framing what needs to change.
In this new recording of Part One of my recent essay, Building The Intelligent Brand, we goes back over a century to unpick and unpack the complex relationship between marketing and technology.
We discover that many of today's most troubling conundrums originate in startling historical collisions and misconceptions which, when challenged, pave the way for a simpler and more credible approach to strategic marketing and brand building in the 21st century.