Building High-Performance Teams: A Strengths-Based Approach to Collaboration and Success

Building High-Performance Teams: A Strengths-Based Approach to Collaboration and Success

The StrengthsFinder model, now known as CliftonStrengths, was developed by Gallup based on decades of research into human behavior.

It focuses on identifying and building upon an individual’s natural talents or strengths rather than trying to improve weaknesses.

The premise is that people perform best when they focus on activities that align with their inherent strengths.

34 Talent Themes: The model categorizes strengths into 34 distinct talent themes. These themes represent patterns of thinking, feeling, and behaving that can be productively applied in various work and personal situations. The talent themes are divided into four broad domains:

  • Executing: How people make things happen (e.g., Achiever, Responsibility).
  • Influencing: How people influence others to take action (e.g., Communication, Woo).
  • Relationship Building: How people build and maintain strong relationships (e.g., Empathy, Developer).
  • Strategic Thinking: How people absorb and analyze information to make decisions (e.g., Analytical, Strategic).

The 34 Strengths Categories        

Executing (Getting things done):

  • Achiever: Driven by accomplishing tasks.
  • Arranger: Organizing and coordinating resources for efficiency.
  • Belief: Strong values and a sense of purpose.
  • Consistency: Maintaining fairness and equality.
  • Deliberative: Careful decision-making, thinking through risks.
  • Discipline: Preference for structure and organization.
  • Focus: Staying on task and prioritizing goals.
  • Responsibility: Taking ownership and accountability.
  • Restorative: Solving problems and improving processes.

Influencing (Helping others take action):

  • Activator: Starting projects and inspiring action.
  • Command: Assertiveness in making decisions.
  • Communication: Clarity in expressing ideas.
  • Competition: Striving for excellence and comparison.
  • Maximizer: Focusing on strengths and excellence.
  • Self-Assurance: Confidence in decision-making.
  • Significance: Motivated by recognition and impact.
  • Woo: Building relationships and winning others over.

Relationship Building (Connecting with others):

  • Adaptability: Going with the flow and adjusting to change.
  • Developer: Supporting and encouraging others’ growth.
  • Empathy: Sensing others’ emotions and perspectives.
  • Harmony: Seeking consensus and peace.
  • Includer: Ensuring everyone feels included.
  • Individualization: Recognizing uniqueness and tailoring approach.
  • Positivity: Bringing enthusiasm and optimism.
  • Relator: Building close, trusting relationships.

Strategic Thinking (Analyzing information and making decisions):

  • Analytical: Searching for reasons and causes.
  • Context: Understanding past experiences and learning from them.
  • Futuristic: Focusing on future possibilities.
  • Ideation: Generating creative ideas.
  • Input: Collecting and storing information.
  • Intellection: Enjoying thinking deeply and exploring ideas.
  • Learner: Gaining satisfaction from the process of learning.
  • Strategic: Finding alternative ways to proceed and seeing patterns.


Here are examples from each of the 34 Strengths categories in the CliftonStrengths model, showing how they might play out in real-world scenarios:        

Executing (Getting things done)

  1. Achiever: Example: Sarah, a project manager, consistently sets daily and weekly goals for herself. She always goes above and beyond to meet deadlines and deliver results. Her drive to accomplish tasks makes her an excellent performer in a fast-paced work environment.
  2. Arranger: Example: Tom is an event coordinator. He excels at managing multiple aspects of events—scheduling, coordinating vendors, and ensuring everything runs smoothly. He is great at arranging resources efficiently, making the most of the time and people available.
  3. Belief: Example: A company’s CEO, who strongly believes in sustainability, ensures that every business decision aligns with the company’s core values of environmental responsibility. This belief motivates the team to work towards long-term, meaningful goals.
  4. Consistency: Example: An HR manager, who is committed to fairness, ensures all team members are treated equally and consistently. When implementing policies or making decisions, they are always clear and equitable to maintain fairness in the workplace.
  5. Deliberative: Example: Riya is a financial analyst who carefully considers all possible outcomes before making investment recommendations. She meticulously weighs the risks and implications before committing to any strategy, ensuring that her decisions are well-thought-out and careful.
  6. Discipline: Example: John works as a software engineer and thrives in structured environments. He follows a strict routine for coding, testing, and reviewing projects, ensuring all deadlines are met with precision. His preference for structure helps maintain consistent quality.
  7. Focus: Example: Priya is a product designer. Once she identifies her objectives, she blocks out all distractions and dedicates herself to her design project until it is completed. Her ability to stay focused on the end goal ensures successful outcomes.
  8. Responsibility: Example: Mark, a team leader, always takes full responsibility for his team's projects, even when things go wrong. If a project faces setbacks, he owns the issue, works to resolve it, and ensures the team moves forward without blaming others.
  9. Restorative: Example: Claire works in IT support and is excellent at solving problems. When an employee’s computer system crashes, Claire quickly identifies the issue and fixes it. She enjoys identifying and solving technical problems that others might find frustrating.

Influencing (Helping others take action)

  1. Activator: Example: Liam is a startup founder who excels in motivating his team to take action. When there’s an idea or opportunity, he energizes the group to move forward quickly, ensuring that goals are met promptly.
  2. Command: Example: A military leader with Command talent takes charge during high-pressure situations. When the team faces an urgent crisis, this leader confidently makes decisions and issues clear instructions, guiding the group through the uncertainty.
  3. Communication: Example: Ellen, a marketing executive, is highly effective in communicating her company’s message. She crafts compelling presentations, explains complex topics clearly, and excels in creating narratives that resonate with audiences.
  4. Competition: Example: Vijay thrives in sales, constantly tracking his performance against his peers. He loves competing, and this drives him to improve his results, pushing him to exceed targets and achieve top rankings in his field.
  5. Maximizer: Example: An athletic coach with a Maximizer strength focuses on taking an already successful team to the next level. Instead of settling for mediocrity, they identify the strengths of each player and help them enhance their skills to achieve peak performance.
  6. Self-Assurance: Example: Priya, an entrepreneur, has full confidence in her business ideas and decisions. She trusts her instincts, which allows her to take risks and lead her company with assurance, even in uncertain markets.
  7. Significance: Example: Mike works as a public speaker and is motivated by the desire to make a meaningful impact. He goes out of his way to deliver speeches that inspire and leave a lasting impression on his audience, aiming to change lives through his words.
  8. Woo: Example: Sarah has a natural ability to build relationships and win people over. Whether at a networking event or in the office, she connects with others easily, making people feel comfortable and fostering strong, trusting relationships.

Relationship Building (Connecting with others)

  1. Adaptability: Example: John works in customer service and remains calm and flexible in unpredictable situations. When clients’ needs change or a problem arises, he adapts quickly, finding effective solutions without stress.
  2. Developer: Example: Emma, a mentor, thrives in helping others grow. She enjoys watching her mentees progress, providing them with constructive feedback and guidance to help them unlock their full potential.
  3. Empathy: Example: A counselor named Anita easily picks up on the emotions of her clients, understanding their struggles and providing them with the emotional support they need. Her ability to sense others' emotions allows her to offer compassionate and tailored guidance.
  4. Harmony: Example: Raj works in a team environment and excels at maintaining peace among colleagues. When conflicts arise, he works behind the scenes to mediate and resolve disputes, helping everyone find common ground.
  5. Includer: Example: Sita is a team leader who ensures that no one is left out. She actively encourages quieter team members to contribute, making everyone feel welcome and valued in group discussions.
  6. Individualization: Example: David is a manager who sees the unique qualities in each of his employees. He tailors his approach to suit each person’s strengths, giving them the best opportunities to thrive in their roles.
  7. Positivity: Example: Maria is the team’s morale booster. During challenging times, she brings energy and enthusiasm, motivating the group to stay positive, lift their spirits, and keep pushing forward.
  8. Relator: Example: Alan forms deep, trusting relationships with his colleagues. He prefers working with a small group of close friends and finds fulfillment in helping others grow through long-term, meaningful connections.

Strategic Thinking (Analyzing information and making decisions)

  1. Analytical: Example: Rajiv is a data scientist who excels at breaking down complex data and identifying trends and patterns that others miss. His ability to analyze data allows the company to make data-driven decisions with confidence.
  2. Context: Example: Priya, a historian, uses her understanding of the past to shape future strategies. She considers historical trends, events, and lessons to inform her decisions in modern business scenarios.
  3. Futuristic: Example: John, a tech entrepreneur, constantly envisions future trends in technology. He is always thinking five to ten years ahead, shaping the company’s long-term vision and guiding strategic decisions.
  4. Ideation: Example: Rahul is a creative director who comes up with innovative ideas for campaigns. His ability to think outside the box allows him to generate new concepts that excite clients and differentiate the brand.
  5. Input: Example: An avid reader and researcher, Zoe collects vast amounts of information on her subject matter. She uses this knowledge to contribute valuable insights during team discussions, enriching the decision-making process.
  6. Intellection: Example: A philosophy professor named Sam enjoys deeply thinking through complex problems and exploring ideas. His intellectual curiosity fuels his ability to engage in thought-provoking discussions and contribute to research.
  7. Learner: Example: Anita is always seeking new knowledge. She takes online courses, attends workshops, and regularly reads to stay updated in her field. Her thirst for learning keeps her at the forefront of her industry.
  8. Strategic: Example: Raj works as a business consultant and is excellent at creating strategies for clients. He quickly identifies the best paths to achieve business goals, seeing patterns and alternative solutions in complex situations.

As a coach, asking thought-provoking and actionable questions tailored to each of the CliftonStrengths categories can help clients unlock their potential, gain insights, and take meaningful steps toward their goals.

Here are powerful questions and actionable steps from each area:        

Executing (Getting Things Done)

  1. Achiever: Question: What goals energize you the most, and how can you create momentum to achieve them? Action: Set a prioritized list of short-term and long-term goals with deadlines.
  2. Arranger: Question: How can you reorganize resources to maximize efficiency in your current projects? Action: Create a detailed plan or workflow to optimize task completion.
  3. Belief: Question: What core values drive your decisions, and how are they reflected in your current work? Action: Align your projects with your personal values and eliminate misaligned tasks.
  4. Consistency: Question: How can you establish fairness and predictability within your team or environment? Action: Implement standardized processes to ensure equity.
  5. Deliberative: Question: What potential risks do you foresee, and how can you address them before taking action? Action: Develop a risk management plan for key decisions.
  6. Discipline: Question: How can you bring more structure to your current projects or goals? Action: Create a detailed schedule or checklist to maintain organization.
  7. Focus: Question: What is your top priority, and how can you eliminate distractions to achieve it? Action: Use time-blocking techniques to concentrate on high-priority tasks.
  8. Responsibility: Question: What commitments have you made, and how can you ensure you fulfill them effectively? Action: Develop a tracking system for your commitments and progress.
  9. Restorative: Question: What recurring problems are you uniquely equipped to solve, and how can you start addressing them? Action: Focus on fixing one persistent issue using a problem-solving framework.

Influencing (Helping Others Take Action)

  1. Activator: Question: What is the first step you can take to turn an idea into action today? Action: Commit to starting one small action immediately.
  2. Command: Question: How can you assertively lead others in challenging situations? Action: Practice giving clear, confident directions in team settings.
  3. Communication: Question: How can you refine your message to ensure your ideas are understood by others? Action: Create an outline for delivering a compelling presentation.
  4. Competition: Question: What benchmarks can you set to measure and exceed your current performance? Action: Identify a competitor or peer to challenge yourself against.
  5. Maximizer: Question: What strengths can you amplify to achieve excellence? Action: Focus on enhancing one area of strength with training or mentorship.
  6. Self-Assurance: Question: What decision are you most confident about, and how can you take ownership of it? Action: Trust your intuition and take a calculated risk in one area.
  7. Significance: Question: What impact do you want to make, and how can you amplify your visibility to achieve it? Action: Share your accomplishments or insights in public forums or social media.
  8. Woo: Question: Who can you connect with to build new opportunities or strengthen relationships? Action: Reach out to five new contacts and start meaningful conversations.

Relationship Building (Connecting with Others)

  1. Adaptability: Question: How can you embrace unexpected changes and turn them into opportunities? Action: Create a flexible contingency plan for current projects.
  2. Developer: Question: Who can you support or mentor, and how can you help them grow? Action: Identify one person to guide and set development milestones.
  3. Empathy: Question: How can you better understand and respond to the emotions of those around you? Action: Practice active listening during conversations.
  4. Harmony: Question: How can you mediate conflicts to create a more cooperative environment? Action: Facilitate a meeting to find common ground in disputes.
  5. Includer: Question: Who might feel excluded, and how can you bring them into the conversation? Action: Actively involve quiet or overlooked team members.
  6. Individualization: Question: How can you tailor your approach to better meet the unique needs of others? Action: Develop personalized action plans for your team or clients.
  7. Positivity: Question: How can you inspire optimism and enthusiasm in your team or environment? Action: Start meetings with a positive story or acknowledgment.
  8. Relator: Question: How can you deepen your connection with someone important to you? Action: Schedule one-on-one time to strengthen relationships.

Strategic Thinking (Analyzing Information and Making Decisions)

  1. Analytical: Question: What data do you need to make an informed decision? Action: Gather relevant data and create a report or visual representation.
  2. Context: Question: How can past experiences inform your current decision-making? Action: Reflect on lessons learned from similar situations.
  3. Futuristic: Question: What vision do you have for the future, and how can you take the first step toward it? Action: Write a five-year plan with actionable milestones.
  4. Ideation: Question: What new ideas can you brainstorm to solve a current challenge? Action: Host a brainstorming session and document creative solutions.
  5. Input: Question: What resources can you collect to support your current objectives? Action: Build a resource library with relevant books, articles, and tools.
  6. Intellection: Question: How can you create time to think deeply about your current challenges? Action: Dedicate one hour daily to uninterrupted deep thinking.
  7. Learner: Question: What new skills or knowledge can you acquire to advance your goals? Action: Enroll in a course or read a book relevant to your field.
  8. Strategic: Question: What patterns or trends do you notice, and how can they guide your next move? Action: Develop a roadmap based on identified opportunities and risks.

By asking these questions and aligning actions to strengths, a coach can help individuals and teams achieve clarity, purpose, and actionable results in their personal and professional lives.

By emphasizing growth through strengths, the CliftonStrengths model equips individuals and teams to achieve greater satisfaction, effectiveness, and success in both personal and professional realms.

Hypothetical Team Chart Using CliftonStrengths Framework

Below is an example of a team chart with strengths distributed across roles in a software development team.


Strengths Distribution by Category

Key Observations

  1. Balanced Strengths: The team has a good distribution of Strategic Thinking and Executing, ensuring both innovative solutions and efficient execution.
  2. Gaps in Relationship Building: Only 19% of the team leans toward relationship-building strengths. This could be addressed by enhancing collaboration efforts led by Sophia and Aarav.
  3. Influencers Leading the Charge: Team members like Sarah and Karan with Influencing strengths are ideal for leadership roles to drive action.

This hypothetical chart shows how the CliftonStrengths framework can align team members' strengths with their roles, enhancing collaboration, efficiency, and performance.

Note* Before we start coaching, follow both of these steps

  1. Deep Understanding of the Framework

Master the 34 Strengths Themes:

  • Gain a clear understanding of each of the 34 themes categorized under Executing, Influencing, Relationship Building, and Strategic Thinking.
  • Study the nuances of how each strength can manifest in behavior and performance.
  • Familiarize yourself with how combinations of strengths can create unique patterns in individuals and teams.

Learn the Interactions:

  • Understand how strengths within different domains complement or challenge each other in team dynamics.
  • Identify how specific strengths contribute to leadership, collaboration, and innovation

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2. Personal Strengths Assessment

  • Take the Assessment Yourself: Complete the CliftonStrengths assessment to identify your top strengths. Reflect on how your strengths shape your coaching style, decision-making, and interaction with clients.
  • Model Strength-Based Behavior: Share examples of how you’ve leveraged your strengths to solve problems or achieve goals. Use your strengths to build trust and authenticity with coachees.

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