Building High-Performance Sales Teams: Strategies for Sales Leaders

Welcome to January’s edition of SaaSCentral, a Teem | Global SaaS GtM Recruitment monthly roundup of exciting news in the SaaS start-up world, hiring tips, and industry trends! On this month's edition…

?? How You Can Build A* Sales Teams

?? Why Sales Enablement Is More Important Than Ever

?? The Most In-Demand UK Roles Right Now

How To Build A* Sales Teams

It’s 2024! And if you are a sales leader, that means it is time to start executing your GtM hiring plans.

Be prepared for an incredibly competitive talent market. Do you know how to identify, attract, AND secure A* sales talent? Here’s some advice from SaaS Scaleup CROs…

?? Identify Hidden Gems with ICCE: Assess your candidates’ educational background and EQ/IQ, eagerness to learn and refine skills, values/work ethic, and track record and ability to build strong relationships.

?? Ignite your Brand Magnetism: Top talent always does their research, so ensure your start-up is properly optimised on platforms like G2/Crunchbase. Be sure to dominate niche communities like Wellfound and RepVue (for example). Build relationships with analysts to set the groundwork for appearing in reviews/publications.

?? Time Kills All Deals: A* talent on the market will garner a lot of interest, so streamline your hiring process and keep candidates engaged at every stage. The key is speed and efficiency.

But this is just a small piece of the pie on what you need to know about building stellar sales teams in 2024. Learn more about scaling sales functions with the best talent by clicking the link below.

Why Sales Enablement Is More Important Than Ever

How do you set up your salespeople to succeed and drive revenue growth?

By developing a strong and effective sales enablement strategy. A poorly executed one (or lack thereof) can result in lost deals, low team morale, and ultimately losing the top talent you fought so hard for. So what can you do to create a stellar strategy?

?? Create sales playbooks and training materials, whether that’s guidance on prospecting, negotiating, closing, or even on how to handle objections in the sales cycle.

???? Provide ongoing coaching and opportunities for development. This could include workshops on industry trends, product updates, or best practices. You could even introduce a mentoring/buddy system where your top players can act as informal coaches to your more junior reps.

?? Leverage tools for managing training materials, resources, and performance tracking. This will allow for analysis and the creation of data-driven goals/targets to drive personal development.?

?? Ensure you have built a high-performing sales enablement team that can effectively execute the above strategic initiatives.

By equipping your sales function with the correct tools, training, and support, your reps will be empowered to navigate the complex sales landscape, and, ultimately, close more revenue.

The Most In-Demand UK Roles Right Now

Data from LinkedIn shows that Sales Development Reps and Chief Revenue Officers are the 2nd and 4th fastest growing jobs over the past 5 years respectively. However, what is interesting to see is that gender diversity drops by 50% from SDR to CRO level.

According to the McKinsey study “Why Diversity Matters”, diverse management teams have 19% higher revenue because of the innovation that comes from having varied thinkers. Additionally, a Harvard Review Study revealed that diverse companies are 70% more likely to capture new markets than their less diverse counterparts.

Discover how you can reap the benefits of having diverse sales teams through the link below.

Have hiring goals for this year? Tell us about your start-up’s GtM vision and we’ll share our insight in line with the current SaaS market. Get in touch through our website or give us a call ! ??

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